Tags: adrenalina, chatroulette, drama, exorcist, film, get adrenalina, getadrenalina, horror, joke, movie, prank, promotion, topless, videochat, webcam
Tags: adrenalina, applications, apps, camera, dating, facetime, get adrenalina, getadrenalina, iphone 4, love, relationships, romance, singles, skype, video call
Internet dating has never been a simple matter. In fact, unless you were willing to pay for expensive dating sites, Craigslist or other similar platforms were the usual route for the relationship-challenged. VisualFriend is a new iPhone app that aims to revolutionize online dating by calling on iPhone to facilitate video dates between users, using Apple’s Facetime functionality. How does it work? From the VisualFriend’s website: “Meet friends, share information, flirt…” Put simply, users can view pictures of other members, chat in interactive chat-rooms, and exchange digits with that special someone they are interested in pursuing via Facetime. So it’s essentially a more selective version of Chatroulette.com, hopefully sans exhibitionists. The service is free, and we are watching closely to see what kind of results dials up among the singles crowd.
Tags: adidas, adrenalina, brand-generated content, experential website, get adrenalina, getadrenalina, interactive, interactive branding, Sneakers, sportswear
Tags: adrenalina, Brazil, bullet, detergent, geo-locating, get adrenalina, getadrenalina, GPS, location-based advertising, omo
Tags: adrenalina, augmented, augmented reality, consumer, consumer shopping experience, experience, getadrenalina, shopping, tissot, watches
As we kick off a new week we thought it would be cool to highlight another example of augmented reality (AR).
Think of how in the future AR will be able to impact sales or even change the consumer shopping experience.
Tags: adrenalina, 3d, doritos, QR, QR Codes, getadrenalina, mobile devices, get adrenalina, augmented reality, AR, mobile phones, mobile technology, ice cream, ben and jerry's, fritos, cutting-edge, a truly augmented reality, moo vision, engage consumers, 3D image
We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers.
For those of you living underneath a rock for the past couple of years AR is simply a live direct (or indirect) view of the physical world, whose elements are altered using computer-generated virtual imagery. This technology was originally confined to the military realm of display systems. And, it was later adopted by TV broadcasting stations in the form of displaying the yellow line that marks the first down in sporting events such as football. Now, we are starting to see innovation coming from big brands who don’t necessarily have a background in technology.
Take the iPhone app – Scoops of Happiness – by Ben and Jerry’s Homemade Ice Cream. This app comes with a feature called “Moo Vision,” where consumers can point their iPhone camera at selected ice cream containers, and see a 3D image in their camera display. And they aren’t the only ones serving up these exciting treats. Doritos recently shot an AR stunt (see video above) where the brand reveals a dancing mascot on roof top in Brazil. Even General Motors is currently working on an AR program that will help drivers in bad weather.
As AR uses advance, something tells us that we should keep our eyes open and smart phone cameras ready…chance are, we haven’t seen anything yet.
Tags: abc, adrenalina, brands, channel 7, eyewitness, getadrenalina, GMA, Good Morning America, haul video, influencer, major retailers, major retailers getting hauled by youtube and teens, paid endorsement, shopping haul, social media, sponsored, sponsorship, tweens, UGC, User Generated Content, WOM, word of mouth, youtube and teens
A new trend has major retailers and social media giants like YouTube trying to cash in.
What is it?
Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which we posted above. It was featured on ABC’s Good Morning America on July 14th, 2010.
Talk about the convergence of word of mouth, user generated content and social media all being produced into unofficial commercials. It’s definitely something to keep an eye out especially because one has to wonder if this is the future of commercials or even sponsored programming.