tissot future of watch shopping

As we kick off a new week we thought it would be cool to highlight another example of augmented reality (AR). Think of how in the future AR will be able to impact sales or even change the consumer shopping experience.

a truly augmented reality

We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers. For those of you living underneath a rock for the past couple [...]

major retailers getting hauled by youtube and teen videos

A new trend has major retailers and social media giants like YouTube trying to cash in. What is it? Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which [...]

kraft serving up more than just meals – big fork little fork

The global food and beverage corporation Kraft has cooked up Big Fork Little Fork, a new iPad application. This marks a new trend that has major companies rushing to embrace a new gadget, in this case Apple’s iPad, in order to create a new application for a specific consumer. With help from Meredith Integrated Marketing [...]

The @earlybird catches the worm

Twitter has announced the introduction of a social-shopping function to its already semi-convoluted business plan. After rolling out its “Promoted Trends,” and “Promoted Tweets” advertising platforms, the micro-blogging platform will begin tweeting daily deals through a new account aptly named @earlybird. Similar to popular sites such as Groupon.com and LivingSocial, which recently raised $173 million [...]

levi’s goes forth with braddock pa

So how does an iconic fashion brand such as Levis manage to stay relevant? Especially after one hundred plus years. Some would state that its apparel is timeless and that’s the reason for such a success. And while there is little room to argue that, we believe there are other reasons. A couple of weeks ago, Levis [...]

pepto bismol got’s you covered

July 4th is synonymous with American independence, fireworks, flags, family time and plenty of barbecues. Our love for over-indulging in food is extremely high. We all have a tough time resisting that delicious extra burger or hot-dog. Well guess what? This festive weekend…don’t stop, eat all you want because Pepto Bismol has got your back! The brand, which [...]