Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Chatroullete.com. Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other [...]
Archive for August, 2010
Scary movie takes a spin on Chatroulette
Posted: August 23, 2010 by wlubetkin in adrenalina, advertising, Business, Buzz, commercials, Creative, culture, Emotions, Engagement, Entertainment, film, Humor, Marketing, marketing technology, media, online services, social media, social networking, technologyTags: adrenalina, chatroulette, drama, exorcist, film, get adrenalina, getadrenalina, horror, joke, movie, prank, promotion, topless, videochat, webcam
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Video Dating dials up iPhone:
Posted: August 17, 2010 by wlubetkin in adrenalin, adrenalina, advertising, communications, culture, Friends, iphone applications, Marketing, marketing technology, online services, People, Personal, Photography, social media, social networking, technology, VideosTags: adrenalina, applications, apps, camera, dating, facetime, get adrenalina, getadrenalina, iphone 4, love, relationships, romance, singles, skype, video call
Internet dating has never been a simple matter. In fact, unless you were willing to pay for expensive dating sites, Craigslist or other similar platforms were the usual route for the relationship-challenged. VisualFriend is a new iPhone app that aims to revolutionize online dating by calling on iPhone to facilitate video dates between users, using [...]
Mega Diner serves up Adidas Sneakers
Posted: August 9, 2010 by wlubetkin in adrenalina, advertising, Business, campaign, commercials, Creative, Emotions, Engagement, experience, Marketing, marketing technology, online services, retail, shoes, social networkingTags: adidas, adrenalina, brand-generated content, experential website, get adrenalina, getadrenalina, interactive, interactive branding, Sneakers, sportswear
At the Mega Diner, the waitress is mega hot, and she’s serving up a mega-brand. Adidas recently launched its Mega Diner interactive website, where users place their orders with Flo the waitress, who then has the chef cook up your favorite…..well, pair of shoes. Different responses to her questions causes her to bring you a [...]
Getting the ‘dirt’ on consumers: GPS-enabled laundry detergent
Posted: August 4, 2010 by wlubetkin in adrenalina, advertising, Business, Buzz, campaign, commercials, communications, Creative, Design, Emotions, Engagement, experience, Marketing, marketing technology, news, social media, social networking, technology, User Generated Content, VideosTags: adrenalina, Brazil, bullet, detergent, geo-locating, get adrenalina, getadrenalina, GPS, location-based advertising, omo
As if pulled from a scene in a spy thriller, Unilever’s Omo brand detergent will be tracking its Brazilian customers to their homes using GPS. The promotion, “Try Something New with Omo,” aims to increase the buzz about the stain-fighting mix, rather than directly increase its sales. Bullet, the brand’s promotions agency, has placed GPS [...]
