Scary movie takes a spin on Chatroulette

Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Chatroullete.com. Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other men who do all the showing themselves. Capitalizing on their knowledge of Chatroulette.com’s users, Lionsgate entices them with an image of a woman who seems to be about to bare her chest. Just as she is about to show them what they want to see, the woman puts her head down. When she resurfaces the woman’s face is distorted, as if possessed by a demon, then she lunges at the screen. After the scary clip, the website for the film is displayed onscreen to the shocked Chatrouletters. This is a great example of a marketer getting creative about how to reach its target audience, although we suspect that the movie is getting more buzz from people talking about the frightening promotion, than the promotion itself.

race and hollywood: latino images in film

race and hollywood: latino image in film

What’s this? Hollywood wants to portray Latinos in a different light? Why?

For the longest time it seems that Hollywood and the main media was mostly concerned with showcasing Latinos/Hispanics in only stereotypical roles. Our women were only good so long as they played seductive roles while men were casted as machista usually playing the part of a drunk, waiter or the Don Juan’s.

This month Turner Classic Films (TCM) will go behind the camera lense to take a closer look at the Latino representation in Hollywood and how it has been transformed over the decades. The bi-weekly program will be hosted by Obert Osborne and Chon Noriega. Osborne is the co-host of TCM’s, The Essentials and Noriega is a professor of cinema and media studies at UCLA and director of the UCLA Chicano Studies Research Center.

Check your local listings but TCM is set to air episodes every Tuesday and Thursday during this month.

Click on they hyperlink for more information…and stay tuned we might just have more to say about this issue.

chris cunningham for gucci

A magic execution, by Chris Cunningham. A prolific director’s take on a luxury brand that knows how to build product brands, before a motherbrand. Beautiful.

el héroe

The dark emotions, solitude, routine and stress living in a big city are perfectly reflected on this inspiring short film. In case you are wondering, Carlos Carrera is a Mexican film director of movies like “El crimen del Padre Amaro”, “Cero y van cuatro” and “La mujer de Benjamín” as his most reconized work.