Archive for March, 2009

Play Wii, check emails and drink Vitamin Water in Astor Place, for free. Last night, a content creator from our team was about to get drunk in the LES, but ended up having a blast playing Wii, sponsored by Vitamin Water. A nice example of a brand experience. A fun, great relaxing environment.  No hot models asking for our emails and no aggressive sampling. A clear brand experience, just like water. Wait, is this their intention?

Curious minds like to know…