We think that brands are not owned by a brand manager, or a marketing department. Marketing people are igniters that, with more or less success, deliver products to a culture, inspired by it. As you know, once these products or brands are out there, they start to be owned and shaped, by people and culture. Here’s a very nice clip developed by Radical Media and Schweppes (Coca Cola), that acknowledges that since a brand can feed culture with aesthetic products (and tons of money),  sometimes it is good to give something, without a logo all over it. It’s a story that creates an emotion. And the awareness is still there. don’t you think? Thanks Daniel Roversi for sharing!

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