Archive for May, 2009

We usually take the time to talk about new and innovative things that are happening on the marketing side. Today, something else caught our attention.

The following commercial was created for Europride 2009 and has been airing online and parts of Europe since March.

Kudos to TBWA for creating a tasty and comical ad.

Finally, take a look at the “09” logo at the end of the video. Is it me, or does that look like a smiley face?

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Coming to Homerica

Coming to Homerica

Now we can all sleep safe at night knowing that Homer and his friends are securing our border…

Fox aired the Simpon’s season finale this Sunday and they decided to focus their attention on an issue that has a lot of debate surrounding it – immigration and border control.

In this episode, we see how Springfield reacts after their city is taken over by a group of foreigners who border Springfield – the Norwegian-descended Ogdenvillians.

The Odgenvillians are a group of hard working people who after being pleasantly welcomed are suddenly banished due to their cultural impact on Springfield. Even baby Maggie is affected as her first words are in Odgenvillise “Ya..Ya,Ya” 

Surprisingly enough, the writers could have taken this story anywhere instead they choose to deal with the human connection teaching us that we – the people – of any collective group, state or origin might have more in common than what we might have thought…but you be the judge. 

Watch the episode (click on the pic) and let us know what you think.

Schweppes Expereince Matters

We know it does and Schweepes is hoping that you do too…

Just released via the online circuit Schweppes – thanks to Mother – is unveiling their new campaign “Experience Matters.”

In this satyrical ad we see how a London Bloke uses his modern day wit and humor to grab a seat on the train…does the term Swine Flu ring a bell?

We don’t know what the reaction is going to be giving that we clearly see some unwelcoming stereotypes.

But from a marketing perspective, all we can really say is that we are impressed with how fast an advertising agency is using global daily issues to generate buzz and hoping that people will relate to its message.

What do you think? Will it offend or will people be able to relate…let us know your thoughts.

A new story in CNN.com highlights the importance of diversity in these times of economical unease. Citing Ken Gronbach, author of “The Age Curve: How to Profit from the Growing Demographic Trend.” the story says that in a way “Latinos have saved our country, they represent 14 percent of the population but 25 percent of the live births. The United States is the only western industrialized nation with a fertility rate above the 2.2 percent replacement rate.” Now, that’s a big picture perspective.

The race between Mac and Microsoft over users is one of the most fascinating advertising clashes of our time. It reminds me of an epic creative battle. Well, I might be exaggerating but it’s gain a lot of attention. It’s mostly due not only to the stature of these brands, but also because people have a strong allegiance to each brand.

But things are about to get more interesting. CP+B, it seems, has taken up the prolific challenge of responding to Apple’s Mac campaign, by TBWA.

Are you ready for a creative battle?

I can still recall an interview by Lee Clow and Alex Bogusky, in which Bogusky told the story of how the sight of Lee Clow, an old dude wearing flip flops, encouraged him to become a creative.

Here’s an online effort that has called our attention:

As we can see, Microsoft is determined to reverse this false “i’m a PC” stereotype and make real people stand up for the cause.

Windows - The Rookies

It reminded us of two things: the Chicken Sandwich fight campaign for Burger King a couple of years back (the title design was the same) and the Coke Spain spot about the oldest man meeting a newborn (scroll down).

Mac of course, is using online in smart ways. here’s what TBWA/Media Arts Lab created for the Wall Street Journal.

TBWA for Mac

Battle of the Titans…

Louis CK. An eloquent reminder of how spoiled we are.

It’s not good to talk about yourself, but when you get an award with radio, you have to share it with the world. Tecate. Con carácter.