Data services have created a new way of communicating; we rely on them for everyday needs (Hispanics over index on data service usage) and younger generations practically live by them. And as almost everything that is used by teens and tweens, they can become intense and overwhelming. This new campaign by R/GA for the adcouncil depicts the problem of data services taken to an extreme. Nick Law is the creative responsible for the campaign.



Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s