scrabble gets edgy – word!

Posted: June 4, 2009 by passionateleader in advertising, Marketing, People
Tags: , , , , , , , , ,

Bringing a classic board game to life, Ogilvy & Mather has come up with the ‘Beautiful Word’ campaign for Scrabble.

This video showcases how random words come to life when they are banded together.

The possibilities seem almost endless…but wait, it gets better. Now add some music to your random words and you too can create your own trippy story.

What an incredible job of making one of the most iconic old school games just a little bit more fun.

Maybe the next time you host a house party you’ll consider having a night of good, clean fun with friends over Scrabble…or maybe not.

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Comments
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