You know you’ve come a long way when you don’t even have to place your product in a commercial to get consumers to recognize your brand. Check out the newest Heinz Ketchup commercial…

What’s truly innovative about this campaign is the fact that the Heinz Ketchup bottle is invisible.

One could argue that you have a achieved global brand recognition when people see your icon and they know exactly who and what you are (i.e. Apple and Mac)….. but to be recognized simply by hand gestures…well, this says a lot more!

Good job Heinz…and btw, a personal opinion…eggs and Heinz Ketchup were meant to go together! (just saying)

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