Archive for July, 2009

In our efforts to showcase – thinking outside the box – today we shine the light on Fisch Franke and its innovative billboard display. Guess, Fisch isn’t kidding around when it comes to letting his consumer know how fresh their fish is.

How fresh you ask?

As fresh as a public aquarium with live fish!!

Now parents, be warned. Don’t let your kids think this is just another public aquarium with little Abraham swimming there (reference to Different Strokes). These scaling friends may end up end being dinner.

We’re just kidding…at least about the dinner part. Nevertheless, great execution on the display.

Great article you have to read it.

Written by: Jose Villa, Jul 16, 2009 11:24 AM

Sourced: Media Post Blogs

As the breakout research report written by Morgan Stanley’s teenage intern-turned-analyst Matthew Robson showed this month, marketers are very interested in understanding the youth market. This fascination with the teen market also carries over to the world of Hispanic advertising and rightfully so. According to the U.S. Census Bureau, Hispanic youth represent 20% of the total U.S. teen population. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26.

If you look more closely at the Hispanic youth market, it’s clear that it is different from the rest of the Hispanic population most of us have made a living marketing to during the last 30 years. For instance, 80% of Hispanic youth are U.S.-born (source: The Institute for Health Policy Studies, UCSF). For the most part, this group is bilingual, going in and out of languages because its members grew up speaking Spanish at home but were educated in English. Yet most cannot read or write Spanish.

They are already an economic force to be reckoned with, wielding a purchasing power of $25 billion (source: HispanicMPR.com) – or more than half of the total purchasing power of the overall U.S. Hispanic market. In fact, Hispanic youth are driving a major demographic shift in the overall youth population. According to the U.S. Census Bureau, in 10 years, 62% of all teens will be Hispanic.

So if you plan on marketing to the youth of America now and especially in the future, you better figure the Hispanic youth market.

In 2008, the Intelligence Group released an in-depth psychographic study of the Hispanic youth market, “2008 Latino Lifestyle Study.” It highlighted four key insights about Hispanic youth:

The 40% Perception.” When asked what percentage of the U.S. they believe is Hispanic, the average of all responses was 40% (the actual Census figure is 15%).

Latina Rising.” Young Latinas feel empowered and excited about the independence and choices they have (a big difference from previous generations).

Cautious Optimism.” Young Hispanics are largely optimistic and social. They more likely to say they are “happy” compared to non-Latinos (63% versus 53%).

Social Networking.” There is no statistical difference between Hispanic youth and the general youth population in relation to their heavy use of social media like Facebook.

A lot of marketers have taken to a new moniker for this rising demographic – “New General Latinos” or NGLs. NGLs are a different animal. They’re all about lifestyle activators – music, food, entertainment, literature and travel – more so than education, hard work and the “American Dream.” They are extroverted, outgoing, outspoken and, above all, wired. They are defined by culture, not exclusively by language – at least not the Spanish language. They have tremendous Latin pride, and social networking is a starting point for their large web of social interactions.

So how do you reach them? The top three media consumed by Hispanic youth are 1) the Internet, 2) TV and 3) radio. The first two shouldn’t surprise anyone. However, Hispanic youth have shown a stronger connection to radio than their non-Latino friends. According to the Radio Advertising Bureau, Hispanic teens listen to 23% more radio per week than the general teen market. Equally important, they don’t read newspapers, rarely pick up magazines and don’t watch Spanish-language TV.

So, where should advertisers start in trying to reach this elusive, rapidly growing segment? Anyone who has worked in the trenches will tell you that this is a moving target, and experimentation is a must. There are no silver bullets in reaching young Hispanics. The good news is that the media landscape and technology have evolved so rapidly in the last 10 years that we now have the tools necessary to engage this audience. I suggest the following:

1. Start with key entry points. Social and music are usually good starters.

2. Use multiple platforms (i.e., radio, digital, TV, street). Take advantage of the fact that more and more Hispanic and lifestyle media companies now offer multiple platforms in-house

3. Target, target, target. Online and increasingly offline channels offer all kinds of targeting capabilities (geographic, contextual, behavioral, demographic). Leverage them early and often.

4. Test emerging media. This group is often way ahead of our media planning tools, so always mix in emerging platforms.

The face of American is changing and, with it, so is advertising. Hispanic marketing professionals have a unique opportunity to be at the forefront of a massive shift in the advertising and media industry.

And you thought blowing bubbles couldn’t get any better. As a child, life’s simplest form of entertainment just got a little bit more colorful.

Presenting Zubbles!

After nearly four years of wait, Zubbles just launched this past June. What is it you ask?

Using special dyes, Zubbles allows bubbles to be rich in color. You can select from either red or blue. I don’t know about you, but I’m definitely considering purchasing a few – for um…my cousins! Okay, truth be told, I want to try this for myself.

But seriously, in this day and age you would think someone would have already created something so simple. So, thanks Tim Kehoe – creator of Zubbles – for such a simple and innovative product. The future generations of children will look back one day and never even realized that we went so long with out color bubbles.

Oh and the best part of it all, Zubbles doesn’t stain. Check them out at http://www.zubbles.com.

We know…it’s become a cliche that is used all the time in business. It’s used in anything from big operations to creative projects.

People are always looking for new and innovative ways to do things and/or capture the attention of others. Therefore, it should come as no surprise that Ad Age recently selected some of the top out-of-home (OOH) pieces that truly demonstrate how brands and agencies are literally thinking outside of the box.

We only highlighted a few for you. For a full listing of all pictures look up http://www.adage.com

Take a look and tell us which one you like…did it capture your attention?


Vinyl Records are making a comeback?

Apparently it’s true, thanks to Rhea Jeong’s Void LP player. Pretty neat right?

The innovative LP player is a self-sufficient speaker, and is accompanied with an amp and needle (the red ball). The magnetic saucer then levitates the vinyl record, and voila – you can play your old Pink Floyd and Queen records.

I know what your thinking…vinly? Seriously?

Well, anything is possible. I mean, the 80’s are back, Michael Jackson is topping the charts once again. And people are buying his CD’s and LP’s like there is no tomorrow. So okay, maybe…

As for us, kudos to the designer but we’ll pass on this one. Instead we’ll wait for Cloud, the magnetically levitating sofa (it’s still a concept, but you better believe we’ll be buying it).

office decor

We stumbled upon these images. Very interesting office decor. Don’t you agree?

Now, some of you may think that these pictures have been enhanced or doctored…but, guess again.

All this is possible through the use of a projector.

But, a word of caution if you want to do this on your own. Be sure to display your images in an appropriate angle…if not, it may just look like a HOT MESS (that last comment was for our girl – Milli).