Archive for August, 2009

While we’ve seen the success that Doritos achieved with its “consumer-generated” TV ad, it still seems a bit shocking that a major brand would go as far as to drop its ad shop altogether.

Recently announced, Peperani decided to drop Lowe, its agency of 16 years, and has no plan of pursuing a full-time replacement.

Instead, consumers will have the chance to create ads for Unilever’s Peparmi and also win a cash reward of $10,000.

A website has been set up to field the entries and specialist agency Smartworks will work with the winner to create the ad.

Is this the future of advertising? Is it all in the hands of the consumers? Or have corporate giants finally found a way to profit further from brand loyalty?

What do you think? Let us know.


Peperami Head Shot


So, one of our close friend came across this a while back…tell us what you think.

She was looking for employment with the government and went to USAJOBS.GOV.

Due to the fact, that she is an anthropologist and has worked with immigrant issues, she typed in “Latino” as part of her search criteria. What turned up next suprised us as well…take a look.

The only position that came back for the search word “Latino” was gardner.

Can you believe that!

Jobs for Latinos

We’re not going to blame anyone, but it seems that either the IT or HR department needs to seriously monitor these sort of mishaps. I’m just curious if any other search words would have generated the same result.

QUICK UPDATE – Went back today and there are more positions listed. For a minute there I thought gardener was the only position available.

Being that it’s Friday and well…it’s time to unwind. There’s no better way to end the week and begin the weekend then by using some humor.

Don’t know how the conservative movement might view this, but check out the latest Durex commercial making the rounds.

While it may not be anything new, we have to at least acknowledge the humor Durex opted for in trying to convey the brand’s value of desire. At least Durex found a strength in acknowledging its product has a somewhat…almost potent affect on people from all backgrounds and ages.

Great job Durex…what do you think? Is it humor or do you find it offensive.

August 10, 2009

First day on the job, not having spent more than two minutes in the office, I’m greeted by two individuals who are having a Michael Jackson dance off. It was halfway through the song that I realized that the two impeccable MJ impersonators were none other than Manuel Wernicky – President of Adrenalina and Michelle Maldonado – VP of Talent, Culture and Communication. (Michelle won that round…sorry Manuel). It was within those first few minutes, watching Michelle moon-walking out of the office, that I knew that my internship at Adrenalina was going to be a somewhat magical and eventful experience.

Taking on the role of executive assistant at Adrenalina has turned out to be the single greatest learning experience of my life. First, being an “intern” at Adrenalina is unlike any other job I’ve ever had. Don’t expect to get anyone’s coffee. Everyone here is capable of doing that on their own. Instead, you’re told to roll up your sleeves and get your hands dirty. I was asked to help gather material for multi-million dollar clients and for new business pitches. I wasn’t asked to type memos. Instead, I was tasked with helping to build the company’s social media presence. My final evaluation wasn’t contingent on whether or not I could make restaurant reservations – it’s was based on how well I was able to work with a team to analyze a current problem and present the recommendations of a new market approach for a major company.

Being an Adrenalino – as we like to call ourselves – isn’t about being another person added to the payroll, it’s about being family. Everyone is here to support and mentor each other. Working with the Adrenalinos has taught me many things I could have never learned from books or in the classroom. Here hard work never goes unnoticed, and neither does a mediocre attempt. Within ten weeks, I have grown professionally and personally. The knowledge I’ve gained here will now serve to fuel a newly discovered passion – advertising and marketing. Truly, I believe, when I look back, this will be one of those defining moments people always talk about.

So I’ll end saying “thank you.” Thanks to all the Adrenalinos. Though you may not know this, all of you have made a significant impact on my life. Cue the hallmark channel music…here come the tears ☺

Forever an Adrenalino,

Sebastian Cortes – Executive Assistant

Picture 1

Cheat on your Agency

There are no words to describe how honored we feel that our hard work and efforts are being acknowledged worldwide.


It’s just too surreal.

Last week Adrenalina launched “Cheat on your Agency”, a viral campaign that hit the marketing world  by storm. The campaign features a mock-up tabloid newspaper and hilarious video, very reminiscent to the show Cheaters. The newspapers were sent out to prospective clients throughout the USA and South America. The newspapers were also sent out personally by newspaper boys through out New York City.

“Cheat on your Agency” has been mentioned in the UK. In Canada y por su puesto…Latin America.

Check it out:

Then come back and tell us your thoughts.