Archive for September, 2009

Have you heard of either blaubo.com or microtyp.org?

Don’t worry if you haven’t. Until recently we hadn’t either. That’s why we wanted to share the newest and creative ways that users are innovating on Google Maps API’s (applications) – (you know when you’re lost, and need to look up something…you tend to look it up on Google Maps, at least we do.) – and taking them to the next level.

When you go to Blaubo design, you’re greeted by a collage of small screen shots of different websites. It’s layout is interesting and non-traditional. Once you are there you’ll quickly see that Blaubo is portfolio of various websites and quick links that will redirect you, if you select one of them. The cool things about this is how the designer is using the Google Maps application in order to let you the user either zoom in or out, move left or right, or even simply just grab the page and drag it around. Check it out and play around with the page. You’ll understand.

Similar to Blaubo, Microtyp.org is another neat example of how Google Maps API’s (applications) are growing beyond simple map display use. Designer Markus Dressen lets you grab, drag and snoop around his desk on the website, which is a collage of his favorite books. It shows that the API can also be used to pan around large images as well. Maybe we’ll have to find a way to display our creative portfolio like this.

What do you think?

Also, as a side note, if you haven’t noticed both sites are “powered by Google.” There’s a little caption on the bottom of each page. Great way for Google to endorse and leverage its brand without splashing its name all over the websites.

Thanks Yoplait and Publicis Modem, for going outside the boundaries of traditional marketing and advertising and doing your part to bring social awareness to an issue that affects millions of young and older women around the globe – breast cancer.

For all those out there, this spot doesn’t just highlight ta-tas or how we say in Spanish, Chi-Chi’s, but for also serves as a calling to all women to to take a pledge to themselves and their bodies. Breast cancer is the leading cause of death among females 15 to 54. It’s a pretty big age gap, I know.

But this is great way to not only generate social awareness but also encourage women to take charge of their bodies given the fact that many young women think this sort of thing simply can’t happen to them.

Best of all…you no longer have to send in yogurt lids. All you have to do is TAKE THE PLEDGE. Find them on Facebook.

And don’t forget to tell us what you think…

Jorge has left the building

Jorge has left the building

Bullshitting…

Most people seem confused when I tell them that I graduated with a degree in International Politics but decided to work in advertising; they don’t see a link between the two. On the other hand, some people cynically point out how natural it is, given that advertisers, diplomats and politicians all depend on their ability to manipulate audiences. “Bullshit by any other name” they seem to say.

Maybe at some point in time this argument was valid, but thanks to agencies like Adrenalina, times are a-changin’.

As an intern at Adrenalina, I’ve had the chance to see firsthand how the new generation of communication agencies not only goes beyond advertising, taking cues from fields like anthropology, politics, and biology, but also works hard to create platforms where relationships between a brand and consumer are based on meaningful dialogue and culturally relevant work.

Working with the cognitive and cultural studies (strategy) team, my primary task was to question every existing notion on how people interact with the world and each other, and like an amateur detective, try to find that single human truth that’s going to help answer how a brand can better relate to an individual, his needs and aspirations, in a constructive way. My days consisted of reading anything from anthropology white papers to blogs on tailgating, immersing myself in all kinds of media, and more importantly, going out and talking to people within their experience.

I am particularly proud of the work the other interns and I presented to the agency on secondary targets for Tecate, and my own presentation analyzing the latest trends in social and cultural research. I even had the chance to work on a personal project about the intersection of advertising agency models and the public diplomacy practice.

Alas, the best thing about Adrenalina, apart from being able to wear sneakers every day and the happy hours, is the great team of people working there. Perhaps it’s a business necessity, to create an atmosphere where great people can be creative and constantly produce great work in tight deadlines, but the fact that the minimalist-stylized space in 411 Lafayette St. feels less like an office and more like a room out of Willy Wonka’s Chocolate Factory – laughter, a sense of wonderment, and the occasional impromptu dance number in the hallway are commonplace – gives credit to the idea that great advertising it’s not about the work, but the people and the process behind it.

If you want to call it bullshit, then don’t mind the splat on the side of my mouth; it’s all I ever could want in a job.

~ Jorge

Approximately 13,000 people gathered in Mexico City to rock out to MJ in tribute to what would have been his 51st birthday.

What’s even more interesting is that they manage to break the world record for the largest amount of people dancing to Thriller.

As flash mobs gain popularity as tools to bring attention to brands and causes, videos like this one manage to stay innovative…not to mention they’re great for entertainment. Did I forget to mention, they also generate buzz and have a great vial life as people from all over the world circulate it with one another.