Approximately 13,000 people gathered in Mexico City to rock out to MJ in tribute to what would have been his 51st birthday.

What’s even more interesting is that they manage to break the world record for the largest amount of people dancing to Thriller.

As flash mobs gain popularity as tools to bring attention to brands and causes, videos like this one manage to stay innovative…not to mention they’re great for entertainment. Did I forget to mention, they also generate buzz and have a great vial life as people from all over the world circulate it with one another.

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