Thanks Yoplait and Publicis Modem, for going outside the boundaries of traditional marketing and advertising and doing your part to bring social awareness to an issue that affects millions of young and older women around the globe – breast cancer.

For all those out there, this spot doesn’t just highlight ta-tas or how we say in Spanish, Chi-Chi’s, but for also serves as a calling to all women to to take a pledge to themselves and their bodies. Breast cancer is the leading cause of death among females 15 to 54. It’s a pretty big age gap, I know.

But this is great way to not only generate social awareness but also encourage women to take charge of their bodies given the fact that many young women think this sort of thing simply can’t happen to them.

Best of all…you no longer have to send in yogurt lids. All you have to do is TAKE THE PLEDGE. Find them on Facebook.

And don’t forget to tell us what you think…


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