Archive for October, 2009

At least this is what a new initative – thefuntheory.com – by VW is questioning.

Whether it is for oneself, the environment, or something completely unheard of…the people at VW simply want people to change their behavior for the better.

So, how are they going to do this?

By shifting the way you perceive or experience simple everyday task more. the VW folks hope you will change the way you go about living your daily life.

Check out the link above and see how fun and interactive walking stairs can be.

Kinda reminds me of the scene in Big staring Tom Hanks. It premiered in 1988. Wait, did I just date myself…oh well.

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Latinos in America

Latinos in America

By 2050 the Latino population is expected to triple. What exactly does this mean?

For some it means more buying power, for others it means a louder voice, and for an unfortunate few it also means a new threat to the American way of life.

The truth is that Latinos today are helping to shape our country in new and interesting ways. From Dora the Explore to Ugly Betty we are mainstream.

This doesn’t come without some consequences, and burdens that many people fail to see. But in the Latino community is no different than previous generations of immigrants trying to achieve their version of the American dream.

So, today we encourage you to tune in to the premiere of Latino in America – a CNN in-depth look at how Latinos are changing the nation and how the New America is evolving to become some thing bigger and better.

September 21st and 22nd @ 9pm est.

Come back and tell us what you think.

Ever heard of the HRC (Human Rights Campaign)?

It’s America’s largest civil rights organization working to achieve equality for the LGBT (lesbian, gay, bisexual and transgender) community.

On Saturday, October 10th, President Obama took the podium at National Annual HRC’s Dinner.

It was very inspiring and refreshing to hear a modern leader speak about this issue. He made it crystal clear that he is a strong ally to the community. He not only understands but encourages activism even in the midst of frustration with the current pace of change.

Check out the video below and let us know what he thinks:

At Adrenalina we strive to be the voice for the new America. As a result, we recently started to study – internally – the lives of transformative figures such as Ghandi, John F. Kennedy and President Obama. This list could go on…

So, it should come as no surprise that a new documentary by HBO title “By The People: The Election of Barack Obama” has caught our attention.

by the people - an hbo documentary

by the people - an hbo documentary

The message President Obama projects is simple. It’s one of unification and hope, something many in this country may not want to hear.

So we would like to charge you…or rather ask you to look deep within your soul and ponder not just about the path of this country but the direction of humanity if all its citizens failed to come together and were succumbed to a hopeless state.

We live in a world where we don’t know our neighbors anymore; we don’t volunteer or get involved in community activities. We’ve become apathetic and separate from each other, afraid to cross an unknown street or even reach across a table to open ourselves up to new experiences.  But all this is not the fault of the American or Corporate political system – even though they’ve had their share.

Yet it’s understandable. Most of us are weary of politics, politicians, old school business models and corrupt businessmen. They’ve used divisive plots and spin machines to separate us down the lines of gender, race and religion, but we have a chance, at this moment, to put all of this behind us. We are on the brink of a historic break through in America where one man has gathered a coalition of people together of all race, gender and class to tell the world that we can be strong again. This is what makes President Obama so special and unique.

He inspires us to care about each other and to hold each other up in the face of tragedy, insurmountable hurdles and a country that is literally broken.

Do we dare to care about each other again?

Do we dare to dream that we could all be proud of ONE AMERICA?

Barack Obama challenges us to believe again, “that there is not a liberal America or a conservative America, but the UNITED STATES of AMERICA”, that “there is not a white America, a brown America or a black America, there is the United States of America.”

You can certainly turn a deaf ear to this, but I wonder why anyone would?

Today we challenge you to…Listen, Hope, Believe and keep changing the status quo.

“We are the ones we’ve been waiting for . . . Yes We Can!”

If you haven’t seen the previews we encourage you to take a look.

http://www.hbo.com/docs/programs/bythepeople/video/index.html

Premiers on HBO, November 3 at 9 pm – check your local listing.

Have you seen these sort of images?

adrenalina QR code

adrenalina QR code

Maybe you have or maybe you haven’t…

But, marketers are hoping that Quick Response or QR codes will be the way to code the future.

A QR code is unique in that it can have a variety of information embedded in it such as a website or blog url, message, phone number or even a promotional coupon.

Pretty cool right? It’s a fusion of technology and advertising bridging consumers with various products and services.

But how does it work?

Simple, by using a QR code reader – software which you have to download onto your mobile phone – you can then scan a QR picture with your camera phone and your mobile device will automatically redirect you to the information stored in the code.

In the near future you’re going to see more QR codes on street advertisement, billboards, games and even on apparel such as t-shirts, hats and scarfs.

What’s even more interesting is the fact that these codes and their use in marketing are really nothing new to the Asian market. QR codes are already a part of everyday society in Japan. As always the U.S. is lagging on not just technology but on many applications that could potentially drive people to other products and offerings.

If you would like to get your own QR code you can go to Kaywa – that’s where we got ours – featured above.

Want to see more info on how these codes work? Click on the video below and don’t forget to let us know what you think.

Making the A-list has never been easy, but Adrenalina proves it has what it takes.

Just about a week ago, a selected few Adrenalinos were sighted outside the famous Creative Artists Agency. Rumor has it that there may be a possible future collaboration in the works. But you didn’t hear that from us.

For those of you who may not be familiar with Creative Artists; It was founded in 1975, and is considered to be Hollywood’s foremost agency in the sports and entertainment industry. It represents such A-list film and sports clients such as Steven Spielberg, Brad Pitt, George Clooney, Oprah Winfrey, Lebron James and Shakira.

The shop is synonymous with stardom!

As you can see from the pics above, our stars were taking it all in. Featured on the spotlight is Manuel Wernicky, president and chief ideas officer, along with a few members of his supporting cast; Jules Aspesi, Victor Zeiris, and Brian Marville.

Great job Adrenalinos…let the magic begin.