Have you seen these sort of images?

adrenalina QR code

adrenalina QR code

Maybe you have or maybe you haven’t…

But, marketers are hoping that Quick Response or QR codes will be the way to code the future.

A QR code is unique in that it can have a variety of information embedded in it such as a website or blog url, message, phone number or even a promotional coupon.

Pretty cool right? It’s a fusion of technology and advertising bridging consumers with various products and services.

But how does it work?

Simple, by using a QR code reader – software which you have to download onto your mobile phone – you can then scan a QR picture with your camera phone and your mobile device will automatically redirect you to the information stored in the code.

In the near future you’re going to see more QR codes on street advertisement, billboards, games and even on apparel such as t-shirts, hats and scarfs.

What’s even more interesting is the fact that these codes and their use in marketing are really nothing new to the Asian market. QR codes are already a part of everyday society in Japan. As always the U.S. is lagging on not just technology but on many applications that could potentially drive people to other products and offerings.

If you would like to get your own QR code you can go to Kaywa – that’s where we got ours – featured above.

Want to see more info on how these codes work? Click on the video below and don’t forget to let us know what you think.

  1. Valentina says:

    This is on the new Blackberry Messenger, no? I think it’s the new way to swap BBM PINs..sort of a spin off of the iPhone’s Bump app.

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