simplicity in motion – parkour reel

Posted: January 5, 2010 by passionateleader in adrenalina, animation, media, Videos
Tags: , , , , , ,

Now that we’re back from the holiday break we’ve been passing this video around the office and and we’re all blown away by its execution. In an industry obsessed with the latest and greatest technology, we continue to be amazed that the simplest messages are often the most gripping. This cool vid definitely helps to remind us that it’s the message not the medium that is of the utmost importance. This probably sounds obvious, and that’s because it is. However, the day that we forget that lesson will be the day that our work becomes irrelevant.

As a fairly young agency, we were blown away by the creativity of the artist as the Parkour scene unfolded in front of our eyes. We had no idea that these types of cartoons were popular back in the day. Who knew?

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