Archive for January, 2010

For all you sneakerheads out there…whether you call them kicks or sneaks, this post is just for you.

Adidas is getting ready to debut its new sneaker – Equation – a convertible high and low gym shoe. I know, no one really uses the word gym shoe…but I thought it would be fun to bring it back to the ol’skool. Okay, enough with that.

Check out this spot created by 180 where Kevin Garnett from the Celtics and Derrick Rose from the Chicago Bulls go toe-to-toe giving their lessons in style.

But is there still a market for premium sneakers when brands like Starbury and now Protégé are craving out a segment for affordable sneakers. Is it style or price that will dictate personal choice?

So tell us…how do you rock your sneakers…LOL


Now that we’re back from the holiday break we’ve been passing this video around the office and and we’re all blown away by its execution. In an industry obsessed with the latest and greatest technology, we continue to be amazed that the simplest messages are often the most gripping. This cool vid definitely helps to remind us that it’s the message not the medium that is of the utmost importance. This probably sounds obvious, and that’s because it is. However, the day that we forget that lesson will be the day that our work becomes irrelevant.

As a fairly young agency, we were blown away by the creativity of the artist as the Parkour scene unfolded in front of our eyes. We had no idea that these types of cartoons were popular back in the day. Who knew?