Archive for March, 2010

Can you define ChatRoulette?

Go ahead we’d love to hear your definition. Our guess is that if you ask ten random people you’d get a lot of puzzled looks and ten different answers. Not to mention questions such as How do you use it? What is it used for?

But that’s what’s so great about new media channels. When they first came out, it’s so hard to define them because you never know how users will interact with them or what they’re online experience is going to be like. And this was no different for Facebook and even Twitter. How many people could explain Twitter when it first came out?

For some, Twitter, could have been a 140 character blog. Yet, for others, it could have been a mass text message, and or a way to “stalk” celebs. Basically, every definition was based on how the individual was able to relate to the product. And while Twitter has change a bit and will continue to evolve all these definitions will still remain true while taking on new definitions.

So, where does ChatRoulette stand in the social networking sphere? We’ll leave that answer to you, but the only thing that is certain is that if you’d try giving this chat a whirl you’re definitely going to see some dudes letting it all hang out (or worse).

Chatroulette

Chatawat?

For now we’ll just keep browsing and chatting with strangers like that stone cold Russian dude bumping the techno. You know who you are.

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In an world full of market messaging saturation, how does one get through to todays’ consumers?

One has to be very creative in their approach. Okay, you already knew that.

So here’s a quick example of what the Swedish based furniture retailer, IKEA, decided to do.

Realizing that Paris subway metro stations are already jammed pack with marketing messages, IKEA decided to take it a bit further and instead of just placing massive billboards that simply talk about their products; they figure they might as well just show it.

And so, for about 15 days IKEA converted four different subway metro stations into beautiful displays where they not only showcased their messages but also their products. Can you imagine what if would be like to sit on comfortable sofa while waiting for the train?

By no means is this anything new, but it’s definitely very creative in its approach.

So, last week the new U by Kotex campaign “Break the Cycle” was launched. Don’t know if many of you had the chance to see it given all the news worthy stuff going on, such as health care reform and Sandra Bullock’s marital woes. So we decided to share it with you and also with the office especially because majority of the Adrenalinos – just so happen to be males.

The responses we got were definitely mixed and ranged anywhere from: “Why is this being shared?“ to “Do women really feel like dancing by the third day?”

So, in hopes of addressing some of these questions…this is all I have to say: It’s about time the femcare category evolve from the way it has communicated with female (consumers) for the past 50 years. I mean, come on! It’s frustrating to see that the networks and brands refuse to air commercials if it mentions the word “vagina” or even “down there.”

Seriously, aren’t we in the 21st century. Why not use the language that most women use?

Finally, for all my male collegues…let me just say this: No, women don’t feel like dancing in slow-mo or wearing white spandex during those or any other days of the month. Hope you enjoy this ad as much as we did.

Cause marketing is nothing new (there’s even a section on Wikipedia). It’s become an almost necessary piece to the marketing puzzle for many major corporations. Some good examples are Pepsi Refresh and Live Positively by Coca-Cola.

But what happens when you go even farther and make your stores into awareness centers, and your employees into educators?

Body Shop Social Marketing Cause

Body Shop Social Awareness Campaign

On Wednesday a couple of us walked by wild postings claiming “Slavery wasn’t abolished in 1865.” It definitely caught our attention. But what made it more interesting was the logo The Body Shop on there. What gives?

Well The Body Shop apparently is going all out to raise awareness on really taboo issues such as child trafficking, prostitution, and pornography. We know, these issues aren’t necessarily topics many people want to, or are even talking about. But seeing their logo on those posters does make it a little bit more palatable. At least to some it will.

Interestingly enough, The body Shop isn’t sponsoring ads on out-of-home posters They’re really going to put some muscle behind this issue to really generate some change. The Body Shop is also going to sell several products whose proceeds are going to be donated to the Somaly Mam Foundation. And, that’s just the beginning because The Body Shop also wants its employees to become ambassadors and talk authoritatively about the issue. Now that’s what we call taking it to the next level.

In a time where everyone is trying to support a cause so they they can squeeze an extra dime out of the sympathetic consumer, The Body Shop is authentically pursing a cause that they’re passionate about. It’s certainly nice to see, even if the cause is a bit difficult to swallow.

Cardboard Record Player

Vynl from scratch - cardboard

This is true innovation and creativity at its best.

Want to grab someone’s attention – do it with a record player made out of cardboard.

Apparently, GGRP Sound wanted to show off their sound skills to creative directors across North America. Hence comes Grey’s Canada design team and comes up with this insane, small, easily shippable cardboard record player that plays the enclosed record with the help of a pencil.

Seriously…what’s next. It’s great to see that Macgyver has a job even in the recession.

It came to our attention through an article post on the New York Times today that “Kids today simply don’t know” Mister Rogers’ Neighborhood. Honestly, this is quite a tragedy given that fact that many generations have grown up watching Mr. Rogers’. It’s been one of the only few shows that was revolutionary for it’s time. Mr. Rogers’ not only made it easy for children to use their imagination he also showed us how many things about real life.

Luckily, while Mr. Rogers’ is no longer in syndication – PBS last month started streaming full lenght episodes on its on both its Rogers site and its PBSKids site . PBS hopes that a whole new generation of children will be able to find Mr. Rogers’ online thus ensuring that his legacy remains.