With the emergence of the internet, traditional media has been scurrying to find solutions to the erosion of their audiences. Ad dollars have slowly dwindled taking a backseat to the likes of Google who has been at the helm of the digital advertising boom of the last decade.

Here's one of the ads that will be running.

However, 5 top magazine publishers are joining forces in hopes of shedding light on the fact that despite the growth of online publications, print magazine readership is up 4.3% in the last 5 years. Industry executives are trying to assuage their advertisers, who may be thinking of jumping on the global ad spend bandwagon that is expected to rise to 16% in 2012 from 12% today.

Young & Rubicam is handling the creative and the campaign will consume $90 million in media that has been donated by the 5 magazine publishers participating: Hearst, Conde Nast, Wenner Media, Time Warner and Meredith.

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