Advertising is a lot like war, in fact a lot of the terminology is very similar; you ‘target’ the consumer with a ‘campaign’ using ‘strategies’ and ‘tactics.’

And, just like warfare, in advertising you also have foxholes – that place where you go to in order to either fight or defend

For the past several months while an intern and later a full time employee at Adrenalina I’ve had the opportunity to work with some of the greatest people in my foxhole.

We’ve all sacrificed and fought diligently through the quick-time pace that comes with the new business pitch process, spent long hours searching for that small piece of insight (or intelligence as my military counter-parts would say), and did all this while maintaining some sort of sanity.

It wasn’t an easy task, but then again nothing worth fighting for is.

There’s a lot to be said about working with a phenomenal team. It’s definitely necessary and a vital ingredient to any successful business. However in advertising, where ideas are your product, you can’t afford to work with anyone that’s less than great.

Working at Adrenalina has been one of the greatest work experiences thus far; being in the trenches with such great people – the adrenalinos – is what has made a lasting impression on me not only as a professional but personally as well.

~ A.Men

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