In an world full of market messaging saturation, how does one get through to todays’ consumers?

One has to be very creative in their approach. Okay, you already knew that.

So here’s a quick example of what the Swedish based furniture retailer, IKEA, decided to do.

Realizing that Paris subway metro stations are already jammed pack with marketing messages, IKEA decided to take it a bit further and instead of just placing massive billboards that simply talk about their products; they figure they might as well just show it.

And so, for about 15 days IKEA converted four different subway metro stations into beautiful displays where they not only showcased their messages but also their products. Can you imagine what if would be like to sit on comfortable sofa while waiting for the train?

By no means is this anything new, but it’s definitely very creative in its approach.

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