Spike Jonze has been doing this forever. He’s a proven writer, director, producer, photographer and some would say, a visionary.

Bands, brands and studios have all flocked to him for years. So it’s not all surprising that Absolut has teamed up with him to create a branded short film. The result (we would say) is breathtaking. Someone once said that if you can’t explain it simply, then you don’t understand.

We can be certain that Spike has a deep understanding of love as “I’m Here” is simple storytelling at its finest.

I'm Here

I'm Here Short Film by Absolut

This branded short film is only part of the marketing initiative that Absolut is releasing, particularly in the New York City market. Billboards are popping up everywhere, Absolut this, Berri Acai that.

Finally, there’s also the Absolut Concert Series at Madison Square paired with its Facebook site and NY-Z documentary. TBWA/Chiat/Day is the creative agency behind a lot of the work and Absolut is thrusting itself into the spotlight as a very cool vodka.

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