Have you or your friends been to Levi.com lately?

If not, then maybe you should.

Levi’s just launched their new Social Shopping platform and it’s pretty awesome. When you enter the site you’ll hear some hipster music, and then you’re greeted with the option to link with FB via Facebook Connect. It all happens very seamlessly.

From there you can “Like” different items in the store just by clicking on the “FB Like” icon. In addition, you can see some of the most popular items in the store. If that’s not cool enough, you can see specifically what your friends “Like.”

Other features include forwarding items to friends or posting Levi’s merchandise on your wall.

Basically Levi’s has found a way to mimic in-store peer pressure online. “Oh I like that top, you should get it.” or “Oh shit, Lucy likes those jeans. I better order those before she does. Maybe then Chris will notice me.” Alright maybe it isn’t that severe, but nonetheless it’s a smart way for Levi’s to drive more sales.

We’re looking forward to seeing the results. Here’s a vid on how it works:


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