Archive for May, 2010

Ever wondered what happen to the good ol days when you actually heard the newest and latest music tracks…on the radio,

Then it seem that this all changed with the internet and the creation of ipods. We became a society that didn’t need the radio as we now had the power of music at our disposal.

But let’s be honest, something was lost, as people tuned in so much to their individual iPod playlist they lost a connection with today’s artist and music.

There is something nostalgic about listening to the radio and that’s why we have places like Pandora and Grooveshark.  But, the world of online radio is about to get just a bit better with iHeartRadio.

Very similar to other online radio players iHeartRadio let’s you pick the kind of music that you want to listen to. What’s makes iHeartRadio different is that it synchronizes live streams from all Clear Channel radio stations that are broadcasting live.

If that’s not reason enough, iHeartRadio isn’t just restricted to online. You can take iHeartRadio on the go with any mobile smart phone. It’s available on iphones, blackberrys and android phones.

Don’t know about you but we’ll definitely be tuning to iHeartRadio…

Perhaps many of you are already familiar with the various Zynga games on Facebook such as Farmville and Mafia Wars. If not, you need not worry…you’re most likely going to see more of these social-networking based games as Zynga has partnered with chain-store giant, 7-Eleven.

Both 7-Eleven and Zynga are hoping this could be a “win-win” situation.

Stephanie Hoppe, senior director of marketing at 7-Eleven states, “We know social networking and social gaming is something they’re interested in,” its all about giving consumer experiences that they’ll enjoy and that will bring them back to 7-Eleven. Zynga will compliment this effort by having virtual “goods” codes placed on 35 of 7-Eleven’s products, ranging from potato chips to Slurpees.

Consumers will be able to redeem the codes at http://www.buyearnplay.com for items in 3 of Zynga’s most popular games, Farmville, MafiaWars, and YoVille.

7-Eleven plans to begin a wide-ranging advertising campaign to promote the project, on June 1st. Looks like this might just be the beginning of a long-term trend of brands teaming up with social-media networks, ultimately enhancing their connections with consumers, and enhancing brand loyalty.

It seems like Starbucks is back on a roll these days. They’ve recently launch their new instant brand – Via – exposing and making the brand available to millions of consumers.

And it seems there’s no stopping them as they are placing a bigger emphases on mobile and social media nowadays.

Not to long ago Starbucks launched its highly reviewed iPod application. Now their taking it a step farther with their Facebook application.

Loyal customers will now have the ability to shop for gift cards out of retail locations. Thanks to the new FB applicatioin users can load cash onto their virtual (mobile) cards, or charge up their plastic ones. Customers can even charge up a friends card.

We love to see how brands are adapting to the reality of integrated social media, driving sales into their brick and mortar stores, as well as in their digital spaces. This is a company to watch for more innovation.


liv crayola

liv crayola

We all know Crayola as the great brand that gave us all those colorful crayon options for any and all our creative and drawing needs. But as with many things in life we out grow our need and this brand loses its ability to connect with us.

Well, that’s all about to change.

Crayola in the next month plans to unveil a new extension to the Crayola family – LIV. This new line will target female teens. Crayola realized that while many consumers fall out of touch with the brand. Women in particular still seek out variety in color in order to express who and what they are.

Liv Crayola will provide customizable markers, highlighters, folder inserts, locker accessories and more to all those style-savvy girls who want more color in their lives. Liv goes live and will exclusively be sold at Target stores.

Playboy in 3D

Playboy in 3D

It seems that 3D mania is catching on with more than just TV’s. It’s also going into print.

Playboy’s Hugh Hefner just announced that their June issue featuring Playmate Hope Dworacyzk is going to be in 3D (Glasses included).

This comes amidst declining sales for the magazine. However, Hugh states that this isn’t the only reason why Playboy decided to go 3D. Nearly half a century ago when Playboy first launched Hugh wanted to make the first issue in 3D. However, financial restraints never allowed the magazine to fully actualize.

Well…Mr. Hefner, from all of us here, Thank you. We’re looking forward to seeing everything – literally.

Calling all you Coke fans out there…Coke is going futuristic with its new soda fountain machine “Freestyle.”

Freestyle will give consumers over 100 options of different Coke products and will include some flavors that aren’t even available through retail distribution. Coke is hoping that Freestyle will help extend sales of a market that is already saturated with other soft drinks and alternatives such as juices and bottled water.

I guess the only question we really have is when is Freestyle going to make its way into other states. Right now Coke is only testing its machine in certain markets.

Coke if you’re reading this…please send one to Adrenalina, we’re big fans of Diet Coke, Coke Zero and Coke Classic.