liv crayola

liv crayola

We all know Crayola as the great brand that gave us all those colorful crayon options for any and all our creative and drawing needs. But as with many things in life we out grow our need and this brand loses its ability to connect with us.

Well, that’s all about to change.

Crayola in the next month plans to unveil a new extension to the Crayola family – LIV. This new line will target female teens. Crayola realized that while many consumers fall out of touch with the brand. Women in particular still seek out variety in color in order to express who and what they are.

Liv Crayola will provide customizable markers, highlighters, folder inserts, locker accessories and more to all those style-savvy girls who want more color in their lives. Liv goes live and will exclusively be sold at Target stores.

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