We’re already seeing brands incorporating barcodes into promotion offerings in order to drive traffic to a specific site, but is there more that can be done with these universal product codes (UPC)?

What some might just see as a design of lines intended to provide a price, there’s more than meet the eyes to these UPC’s.

Sticktybits – a barcode reading application for iPhones and Android platforms smart phones – turns barcodes into threaded conversations around objects. Any one can scan a barcode using their camera phone and using the Stickbits app. Then they are able to either comment, post a photo, or video. The next person who scans that barcode can see your message and can leave their own. In this way physical objects become digital social media platforms, something very sci-fi. It’s like Foursquare for objects/products instead of locations.

But, how brands make money off this simple technology?

Well, PepsiCo is answering that question by becoming the first brand to post “official” stickybits content to its barcodes. Consumers can scan PepsiCo products with their smart phones and unlock specific content for each brand,. It doesn’t stop there as people as have the ability to engage as they offer their opinions and contribute to the discussion.

Talk about revolutionizing content creation. Let’s see how this plays out with other brands truly embracing their consumers.

Advertisements
Comments
  1. silvia nicolletti says:

    maybe you should put a like sign like the ones in facebook for ppl to like this article, i would click, fun blog guys

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s