@earlybird catches the worm

Twitter has announced the introduction of a social-shopping function to its already semi-convoluted business plan. After rolling out its “Promoted Trends,” and “Promoted Tweets” advertising platforms, the micro-blogging platform will begin tweeting daily deals through a new account aptly named @earlybird.

Similar to popular sites such as Groupon.com and LivingSocial, which recently raised $173 million and $50 million, respectively, Twitter will allow users to opt in to receive daily discounts.

Twitter is hoping that since users are the ones make the choice to follow, these ads might be more receptive. Of course, Twitter and its partners are banking on the viral nature of the platform, whereby people will retweet ads that they deem interesting, to their legions of followers.

If you ask us it sounds like a win-win situation for both Twitter and sponsors. The investment is minimal and the rewards are potentially massive. We’ve already started following @earlybird, and think you should too.

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Comments
  1. regina says:

    what is next???? Multi level marketing on twitter where followers buy at discounts and sell to their followers for more! Amway on twitter!!

    • Yeah…I know. It is kind of scary but hey…you’re seeing it first hand how many companies are just trying to cash in on any opportunity to either push a product or make a sale. Thanks for the comment.

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