The global food and beverage corporation Kraft has cooked up Big Fork Little Fork, a new iPad application.

This marks a new trend that has major companies rushing to embrace a new gadget, in this case Apple’s iPad, in order to create a new application for a specific consumer.

With help from Meredith Integrated Marketing who assisted in building of this app, we want to compliment and highlight Kraft’s innovation. The brand sought to uncover a way to educate young parents about healthy eating in a way that was fun and interactive way.

Kraft expects that Big Fork Little Fork will help to fill a void where young parents, mostly in their 20s and 30s have when it comes to finding information about nutritional eating for their children. The Kraft app comes on the heels of a proprietary study Kraft conducted via Google that found 37 million web searches were recently conducted on topics such as family and kids food.

So that begs the following questions: How many consumers will this cool app actually reach given that only a small segment own iPads? Will Big Fork Little Fork leave consumers stuck at a proverbial “fork” in the road?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s