Archive for the ‘animation’ Category

We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers.

For those of you living underneath a rock for the past couple of years AR is simply a live direct (or indirect) view of the physical world, whose elements are altered using computer-generated virtual imagery. This technology was originally confined to the military realm of display systems. And, it was later adopted by TV broadcasting stations in the form of displaying the yellow line that marks the first down in sporting events such as football. Now, we are starting to see innovation coming from big brands who don’t necessarily have a background in technology.

Take the iPhone app – Scoops of Happiness – by Ben and Jerry’s Homemade Ice Cream. This app comes with a feature called “Moo Vision,” where consumers can point their iPhone camera at selected ice cream containers, and see a 3D image in their camera display. And they aren’t the only ones serving up these exciting treats. Doritos recently shot an AR stunt (see video above) where the brand reveals a dancing mascot on roof top in Brazil. Even General Motors is currently working on an AR program that will help drivers in bad weather.

As AR uses advance, something tells us that we should keep our eyes open and smart phone cameras ready…chance are, we haven’t seen anything yet.


What does a modern and contemporary international art juggernaut, such as the Guggenheim, have in common with Youtube, the world’s largest user-generated content powerhouse?

Not much, many would answer.

But that’s about to change! Thanks to a new initiative, Youtube Play, the digital and art world are about to collide. The result, we hope, is a thrilling masterpiece. The museum will select 25 of the best videos, which will be submitted and voted on by people like you and me for an exhibition that will be on display later this year.

In an age where people can gain celebrity status very quickly through Youtube’s equalizing distribution platform, the Guggenheim is seeking to find the next “Justin Bieber” of the art world.

Participants are asked to submit all types of creative work, animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that challenge the world’s perceptions of what’s possible with video.

Talk about the worlds biggest pool of creative crowd-sourcing. Everyone should definitely keep their eyes open for what’s about to come.

In a bid to generate some buzz surrounding its new series, The Hard Times of RJ Berger, MTV has launched an online game that encourages users to navigate through the hard times of adolescence.

This series, which premiers on June 6th, is about an awkward 15 year old boy, who has a hard time talking with girls he has a crush on.

The game, called “Chain of Thought,” challenges the player to connect objects in such a way as to create a sentence that causes the in-game “crush” to respond positively.

MTV is slated to release additional game content as the show progresses, creating a unique user experience, in both the game and the TV program. It’s going to be interesting to see how these content elements play off each other, and if they form a symbiotic relationship. MTV is releasing the game earlier than the show, in hopes that it will catch on virally.

You can check out the game here: http://www.mtv.com/games/arcade/game/play.jhtml?arcadeGameId=10264361

How do you make a cultural, political and environmental statement using the logos of 3,000 high-powered brands without having a slew of lawyers following you to the bathroom?

I wish I had an answer, especially after Logorama managed to do that very thing and actually covet an Oscar for Best Animated Short on Sunday night.

It took three directors six years and 3,000 brand logos to create, and while the story itself isn’t riveting the fact that the entire movie is one giant commercial for modern consumer culture is unsettling to some, and outright impressive to others.

The idea that every aspect of our lives is becoming commercialized is nothing new, but what Logorama is most successful at is communicating the way branding has become such a pervasive aspect of the way we relate to the world. Without that pervasiveness, Logorama would be an obscurity, but because it is true the movie was able to garner a much deserved Oscar.

Saw this last week and couldn’t stop watching it. This proves once again that anything that is worth viewing has to provoke some sort of emotion. In this case “Alma”  – which is a terrific five-minute animated film about a creepy doll shop definitely sparks my curiosity. Interesting how this sense of outright creepiness has surrounded many dolls, let’s not forget about the Chucky character in the 90’s.

This animated short is phenomenal and we hope you enjoy just watching it.

Now that we’re back from the holiday break we’ve been passing this video around the office and and we’re all blown away by its execution. In an industry obsessed with the latest and greatest technology, we continue to be amazed that the simplest messages are often the most gripping. This cool vid definitely helps to remind us that it’s the message not the medium that is of the utmost importance. This probably sounds obvious, and that’s because it is. However, the day that we forget that lesson will be the day that our work becomes irrelevant.

As a fairly young agency, we were blown away by the creativity of the artist as the Parkour scene unfolded in front of our eyes. We had no idea that these types of cartoons were popular back in the day. Who knew?

Remember hearing the stories of Cinderella and Snow White when you were a child. Everyone knows how they end or do we?

Take a look at these classic beauties highlighted in a modern day setting as portrayed by Dina Goldstein – photographer extraordinaire.



Dina’s ongoing project was inspired by the observation of three-year-old girls who were developing an interest in Disney’s Fairy tales.

I’d like to see what Goldstein will do with The Little Mermaid. Guess we don’t get to live so happily ever after…Let’s just hope that Disney isn’t watching. We know how protective they can be of their image especially when they are constantly trying to sell us magical dreams.

“Fallen Princess” is set to be completed by October of this year. To see more images visit: http://www.dinagoldstein.com/