Archive for the ‘culture’ Category

Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Chatroullete.com. Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other men who do all the showing themselves. Capitalizing on their knowledge of Chatroulette.com’s users, Lionsgate entices them with an image of a woman who seems to be about to bare her chest. Just as she is about to show them what they want to see, the woman puts her head down. When she resurfaces the woman’s face is distorted, as if possessed by a demon, then she lunges at the screen. After the scary clip, the website for the film is displayed onscreen to the shocked Chatrouletters. This is a great example of a marketer getting creative about how to reach its target audience, although we suspect that the movie is getting more buzz from people talking about the frightening promotion, than the promotion itself.
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Internet dating has never been a simple matter. In fact, unless you were willing to pay for expensive dating sites, Craigslist or other similar platforms were the usual route for the relationship-challenged. VisualFriend is a new iPhone app that aims to revolutionize online dating by calling on iPhone to facilitate video dates between users, using Apple’s Facetime functionality. How does it work? From the VisualFriend’s website: “Meet friends, share information, flirt…” Put simply, users can view pictures of other members, chat in interactive chat-rooms, and exchange digits with that special someone they are interested in pursuing via Facetime. So it’s essentially a more selective version of Chatroulette.com, hopefully sans exhibitionists. The service is free, and we are watching closely to see what kind of results dials up among the singles crowd.

We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers.

For those of you living underneath a rock for the past couple of years AR is simply a live direct (or indirect) view of the physical world, whose elements are altered using computer-generated virtual imagery. This technology was originally confined to the military realm of display systems. And, it was later adopted by TV broadcasting stations in the form of displaying the yellow line that marks the first down in sporting events such as football. Now, we are starting to see innovation coming from big brands who don’t necessarily have a background in technology.

Take the iPhone app – Scoops of Happiness – by Ben and Jerry’s Homemade Ice Cream. This app comes with a feature called “Moo Vision,” where consumers can point their iPhone camera at selected ice cream containers, and see a 3D image in their camera display. And they aren’t the only ones serving up these exciting treats. Doritos recently shot an AR stunt (see video above) where the brand reveals a dancing mascot on roof top in Brazil. Even General Motors is currently working on an AR program that will help drivers in bad weather.

As AR uses advance, something tells us that we should keep our eyes open and smart phone cameras ready…chance are, we haven’t seen anything yet.


A new trend has major retailers and social media giants like YouTube trying to cash in.

What is it?

Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which we posted above. It was featured on ABC’s Good Morning America on July 14th, 2010.

Talk about the convergence of word of mouth, user generated content and social media all being produced into unofficial commercials. It’s definitely something to keep an eye out especially because one has to wonder if this is the future of commercials or even sponsored programming.

So how does an iconic fashion brand such as Levis manage to stay relevant? Especially after one hundred plus years.

Some would state that its apparel is timeless and that’s the reason for such a success. And while there is little room to argue that, we believe there are other reasons.

A couple of weeks ago, Levis announced another extension to their “Go Forth” campaign designed by Widen + Kennedy. Instead of doing traditional ads that center on beautiful models and fashionable clothing, Levis will shift the focus to a struggling American town that reflects todays’ current situation where a once booming town tries to piece a community and neighborhood back together.

The brand hopes to shine a light on Braddock Pennsylvania and capture the real essence of truly “going forth” by helping to rebuilding a small town that embodies the true spirit of hope.

Now some sceptics will say that this is another big company PR stunt trying to cash in on the whole cause-related marketing craze. But you have to give Levis credit for such a daring move as the brand will donate more than a million dollars to rebuild this area.

What does a modern and contemporary international art juggernaut, such as the Guggenheim, have in common with Youtube, the world’s largest user-generated content powerhouse?

Not much, many would answer.

But that’s about to change! Thanks to a new initiative, Youtube Play, the digital and art world are about to collide. The result, we hope, is a thrilling masterpiece. The museum will select 25 of the best videos, which will be submitted and voted on by people like you and me for an exhibition that will be on display later this year.

In an age where people can gain celebrity status very quickly through Youtube’s equalizing distribution platform, the Guggenheim is seeking to find the next “Justin Bieber” of the art world.

Participants are asked to submit all types of creative work, animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that challenge the world’s perceptions of what’s possible with video.

Talk about the worlds biggest pool of creative crowd-sourcing. Everyone should definitely keep their eyes open for what’s about to come.

Here at Adrenalina we’re art lovers. We love to experience all the creativity that mankind has to offer. But, we also know it can be hard for small-time artist to get the exposure they need. That’s why we are so excited to highlight a pair of websites we feel gives capitalism a much needed dose of creativity. Not to mention it’s also helping to spread the wealth.

What happens when you take a social-networking based T-shirt store such as Threadless.com and combine it with a user moderated art gallery like Society6.com?

The answer: ArtistShoppe

This new hybrid web site allows artist to post their work on Society6. The artworks are then promoted by their fans, earning featured placement on the site. Not only do you get to purchase the art featured but Threadless.com will also select a few lucky artists from Society6, and will printed their works on T-shirts. Talk about a match made in heaven.

Artists will now have access to a whole new market for their creative inspiration, an exciting fusion between art, social-media, and the free-market. The partnership between these two innovative companies is one that will likely continue to offer opportunity for artists, and consumers alike.