Archive for the ‘Design’ Category

As if pulled from a scene in a spy thriller, Unilever’s Omo brand detergent will be tracking its Brazilian customers to their homes using GPS. The promotion, “Try Something New with Omo,” aims to increase the buzz about the stain-fighting mix, rather than directly increase its sales. Bullet, the brand’s promotions agency, has placed GPS tracking devices in 50 boxes of the popular detergent, which will let the company track the lucky customers. Once the locations of the boxes and consumers are known, special teams will be dispatched to those sites. When the winning purchasers are identified, the teams will provide them with video cameras and ask them to film their day at a Unilever-sponsored family event. A website (experimentealgonovo.br.com) will go live this month (August), that features a map of the winners’ locations, and video of them taken with the free cameras provided by the brand. Known for its “dirt is good” campaign, Omo urges parents to let their kids have fun, and let the detergent take care of the dirt. We can’t wait to get the dirt on the buzz this campaign creates and the possible outcomes that clean laundry will reveal.

Advertisements

We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers.

For those of you living underneath a rock for the past couple of years AR is simply a live direct (or indirect) view of the physical world, whose elements are altered using computer-generated virtual imagery. This technology was originally confined to the military realm of display systems. And, it was later adopted by TV broadcasting stations in the form of displaying the yellow line that marks the first down in sporting events such as football. Now, we are starting to see innovation coming from big brands who don’t necessarily have a background in technology.

Take the iPhone app – Scoops of Happiness – by Ben and Jerry’s Homemade Ice Cream. This app comes with a feature called “Moo Vision,” where consumers can point their iPhone camera at selected ice cream containers, and see a 3D image in their camera display. And they aren’t the only ones serving up these exciting treats. Doritos recently shot an AR stunt (see video above) where the brand reveals a dancing mascot on roof top in Brazil. Even General Motors is currently working on an AR program that will help drivers in bad weather.

As AR uses advance, something tells us that we should keep our eyes open and smart phone cameras ready…chance are, we haven’t seen anything yet.


@earlybird catches the worm

Twitter has announced the introduction of a social-shopping function to its already semi-convoluted business plan. After rolling out its “Promoted Trends,” and “Promoted Tweets” advertising platforms, the micro-blogging platform will begin tweeting daily deals through a new account aptly named @earlybird.

Similar to popular sites such as Groupon.com and LivingSocial, which recently raised $173 million and $50 million, respectively, Twitter will allow users to opt in to receive daily discounts.

Twitter is hoping that since users are the ones make the choice to follow, these ads might be more receptive. Of course, Twitter and its partners are banking on the viral nature of the platform, whereby people will retweet ads that they deem interesting, to their legions of followers.

If you ask us it sounds like a win-win situation for both Twitter and sponsors. The investment is minimal and the rewards are potentially massive. We’ve already started following @earlybird, and think you should too.

Pepto Bismol wants you to stuff your face

July 4th is synonymous with American independence, fireworks, flags, family time and plenty of barbecues. Our love for over-indulging in food is extremely high. We all have a tough time resisting that delicious extra burger or hot-dog.

Well guess what? This festive weekend…don’t stop, eat all you want because Pepto Bismol has got your back!

The brand, which recently launched its Facebook page, is sponsoring a litany of gluttony-themed events around the nation in hopes of extending its brand presence. And, what better way to do this than by hosting events with tons of food. Check this out; Ice cream event in Austin, buffalo wing festival in Buffalo, and a hot-dog eating contest with whom they partnered with Nathan’s.

Facebook fans can enter a contest to guess how many hot dogs the winner will eat. If you guess right, you can win a Pepto Bismol T-shirt. Wohoo!! (somone will be very happy to win this.)

So this 4th of July, stuff yourself all you want. Pepto Bismol has got you covered.

Note: Being a fan on Facebook’s Pepto page alone will not stop the riot and discomfort in your stomach.

mobile advertising on license plates

ads on license plates

California, home of tech innovators such as Google and Apple, might start selling ad space on licence plates. An initiative the State hopes may help combat its $19 billion budget deficit.

The digital ads would run on electronic license plates, and would only be displayed if the car is not in motion for more than several seconds (e.g. at a traffic signal stop). While the vehicle is moving, the plates would feature a normal license number.

Although there are no location-based advertising plans as yet, there appears to be a potential for future software developers as it might fit seamlessly into this program.

Let’s see if this innovation can help the “Golden State” overcome its financial woes and move forward.

We’re already seeing brands incorporating barcodes into promotion offerings in order to drive traffic to a specific site, but is there more that can be done with these universal product codes (UPC)?

What some might just see as a design of lines intended to provide a price, there’s more than meet the eyes to these UPC’s.

Sticktybits – a barcode reading application for iPhones and Android platforms smart phones – turns barcodes into threaded conversations around objects. Any one can scan a barcode using their camera phone and using the Stickbits app. Then they are able to either comment, post a photo, or video. The next person who scans that barcode can see your message and can leave their own. In this way physical objects become digital social media platforms, something very sci-fi. It’s like Foursquare for objects/products instead of locations.

But, how brands make money off this simple technology?

Well, PepsiCo is answering that question by becoming the first brand to post “official” stickybits content to its barcodes. Consumers can scan PepsiCo products with their smart phones and unlock specific content for each brand,. It doesn’t stop there as people as have the ability to engage as they offer their opinions and contribute to the discussion.

Talk about revolutionizing content creation. Let’s see how this plays out with other brands truly embracing their consumers.

What does a modern and contemporary international art juggernaut, such as the Guggenheim, have in common with Youtube, the world’s largest user-generated content powerhouse?

Not much, many would answer.

But that’s about to change! Thanks to a new initiative, Youtube Play, the digital and art world are about to collide. The result, we hope, is a thrilling masterpiece. The museum will select 25 of the best videos, which will be submitted and voted on by people like you and me for an exhibition that will be on display later this year.

In an age where people can gain celebrity status very quickly through Youtube’s equalizing distribution platform, the Guggenheim is seeking to find the next “Justin Bieber” of the art world.

Participants are asked to submit all types of creative work, animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that challenge the world’s perceptions of what’s possible with video.

Talk about the worlds biggest pool of creative crowd-sourcing. Everyone should definitely keep their eyes open for what’s about to come.