Archive for the ‘Entertainment’ Category

Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Chatroullete.com. Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other men who do all the showing themselves. Capitalizing on their knowledge of Chatroulette.com’s users, Lionsgate entices them with an image of a woman who seems to be about to bare her chest. Just as she is about to show them what they want to see, the woman puts her head down. When she resurfaces the woman’s face is distorted, as if possessed by a demon, then she lunges at the screen. After the scary clip, the website for the film is displayed onscreen to the shocked Chatrouletters. This is a great example of a marketer getting creative about how to reach its target audience, although we suspect that the movie is getting more buzz from people talking about the frightening promotion, than the promotion itself.

We’ve all heard about the cutting-edge developments in the world of Augmented Reality (AR). But, now that this trend is starting to surface more as part of mainstream we wanted to showcase how major brands are incorporating AR in order to engage consumers.

For those of you living underneath a rock for the past couple of years AR is simply a live direct (or indirect) view of the physical world, whose elements are altered using computer-generated virtual imagery. This technology was originally confined to the military realm of display systems. And, it was later adopted by TV broadcasting stations in the form of displaying the yellow line that marks the first down in sporting events such as football. Now, we are starting to see innovation coming from big brands who don’t necessarily have a background in technology.

Take the iPhone app – Scoops of Happiness – by Ben and Jerry’s Homemade Ice Cream. This app comes with a feature called “Moo Vision,” where consumers can point their iPhone camera at selected ice cream containers, and see a 3D image in their camera display. And they aren’t the only ones serving up these exciting treats. Doritos recently shot an AR stunt (see video above) where the brand reveals a dancing mascot on roof top in Brazil. Even General Motors is currently working on an AR program that will help drivers in bad weather.

As AR uses advance, something tells us that we should keep our eyes open and smart phone cameras ready…chance are, we haven’t seen anything yet.


Pepto Bismol wants you to stuff your face

July 4th is synonymous with American independence, fireworks, flags, family time and plenty of barbecues. Our love for over-indulging in food is extremely high. We all have a tough time resisting that delicious extra burger or hot-dog.

Well guess what? This festive weekend…don’t stop, eat all you want because Pepto Bismol has got your back!

The brand, which recently launched its Facebook page, is sponsoring a litany of gluttony-themed events around the nation in hopes of extending its brand presence. And, what better way to do this than by hosting events with tons of food. Check this out; Ice cream event in Austin, buffalo wing festival in Buffalo, and a hot-dog eating contest with whom they partnered with Nathan’s.

Facebook fans can enter a contest to guess how many hot dogs the winner will eat. If you guess right, you can win a Pepto Bismol T-shirt. Wohoo!! (somone will be very happy to win this.)

So this 4th of July, stuff yourself all you want. Pepto Bismol has got you covered.

Note: Being a fan on Facebook’s Pepto page alone will not stop the riot and discomfort in your stomach.

We’re already seeing brands incorporating barcodes into promotion offerings in order to drive traffic to a specific site, but is there more that can be done with these universal product codes (UPC)?

What some might just see as a design of lines intended to provide a price, there’s more than meet the eyes to these UPC’s.

Sticktybits – a barcode reading application for iPhones and Android platforms smart phones – turns barcodes into threaded conversations around objects. Any one can scan a barcode using their camera phone and using the Stickbits app. Then they are able to either comment, post a photo, or video. The next person who scans that barcode can see your message and can leave their own. In this way physical objects become digital social media platforms, something very sci-fi. It’s like Foursquare for objects/products instead of locations.

But, how brands make money off this simple technology?

Well, PepsiCo is answering that question by becoming the first brand to post “official” stickybits content to its barcodes. Consumers can scan PepsiCo products with their smart phones and unlock specific content for each brand,. It doesn’t stop there as people as have the ability to engage as they offer their opinions and contribute to the discussion.

Talk about revolutionizing content creation. Let’s see how this plays out with other brands truly embracing their consumers.

What does a modern and contemporary international art juggernaut, such as the Guggenheim, have in common with Youtube, the world’s largest user-generated content powerhouse?

Not much, many would answer.

But that’s about to change! Thanks to a new initiative, Youtube Play, the digital and art world are about to collide. The result, we hope, is a thrilling masterpiece. The museum will select 25 of the best videos, which will be submitted and voted on by people like you and me for an exhibition that will be on display later this year.

In an age where people can gain celebrity status very quickly through Youtube’s equalizing distribution platform, the Guggenheim is seeking to find the next “Justin Bieber” of the art world.

Participants are asked to submit all types of creative work, animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that challenge the world’s perceptions of what’s possible with video.

Talk about the worlds biggest pool of creative crowd-sourcing. Everyone should definitely keep their eyes open for what’s about to come.

In a bid to generate some buzz surrounding its new series, The Hard Times of RJ Berger, MTV has launched an online game that encourages users to navigate through the hard times of adolescence.

This series, which premiers on June 6th, is about an awkward 15 year old boy, who has a hard time talking with girls he has a crush on.

The game, called “Chain of Thought,” challenges the player to connect objects in such a way as to create a sentence that causes the in-game “crush” to respond positively.

MTV is slated to release additional game content as the show progresses, creating a unique user experience, in both the game and the TV program. It’s going to be interesting to see how these content elements play off each other, and if they form a symbiotic relationship. MTV is releasing the game earlier than the show, in hopes that it will catch on virally.

You can check out the game here: http://www.mtv.com/games/arcade/game/play.jhtml?arcadeGameId=10264361

Ever wondered what happen to the good ol days when you actually heard the newest and latest music tracks…on the radio,

Then it seem that this all changed with the internet and the creation of ipods. We became a society that didn’t need the radio as we now had the power of music at our disposal.

But let’s be honest, something was lost, as people tuned in so much to their individual iPod playlist they lost a connection with today’s artist and music.

There is something nostalgic about listening to the radio and that’s why we have places like Pandora and Grooveshark.  But, the world of online radio is about to get just a bit better with iHeartRadio.

Very similar to other online radio players iHeartRadio let’s you pick the kind of music that you want to listen to. What’s makes iHeartRadio different is that it synchronizes live streams from all Clear Channel radio stations that are broadcasting live.

If that’s not reason enough, iHeartRadio isn’t just restricted to online. You can take iHeartRadio on the go with any mobile smart phone. It’s available on iphones, blackberrys and android phones.

Don’t know about you but we’ll definitely be tuning to iHeartRadio…