Archive for the ‘film’ Category

Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Chatroullete.com. Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other men who do all the showing themselves. Capitalizing on their knowledge of Chatroulette.com’s users, Lionsgate entices them with an image of a woman who seems to be about to bare her chest. Just as she is about to show them what they want to see, the woman puts her head down. When she resurfaces the woman’s face is distorted, as if possessed by a demon, then she lunges at the screen. After the scary clip, the website for the film is displayed onscreen to the shocked Chatrouletters. This is a great example of a marketer getting creative about how to reach its target audience, although we suspect that the movie is getting more buzz from people talking about the frightening promotion, than the promotion itself.
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Nike’s “Write the Future” ad, created for the world cup, has by all standards become a global phenomenal success. In a move to further capitalize on its success, Wieden + Kennedy, the agency responsible for the campaign, has launched an interactive component via Facebook, and Twitter (#NikeFuture).

Through these social mediums fans are encouraged to “write the future,” of their favorite players. The best headlines are selected daily and are displayed in electric lighting on the facade of the Life Centre building in Johannesburg.

Another great example of a brand adapting its role and acting as a facilitator between the emotions and conversations taking place between people and their passion for the World Cup. It’s not just about engaging the audience in real-time rather in this case its almost the sense of empowering people to embrace and take control of their lives by writing their version of what the future holds.

Who knows what the real outcome will be but one this is for sure…this initiative is definitely helping Nike’s to write its own future.

What does a modern and contemporary international art juggernaut, such as the Guggenheim, have in common with Youtube, the world’s largest user-generated content powerhouse?

Not much, many would answer.

But that’s about to change! Thanks to a new initiative, Youtube Play, the digital and art world are about to collide. The result, we hope, is a thrilling masterpiece. The museum will select 25 of the best videos, which will be submitted and voted on by people like you and me for an exhibition that will be on display later this year.

In an age where people can gain celebrity status very quickly through Youtube’s equalizing distribution platform, the Guggenheim is seeking to find the next “Justin Bieber” of the art world.

Participants are asked to submit all types of creative work, animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that challenge the world’s perceptions of what’s possible with video.

Talk about the worlds biggest pool of creative crowd-sourcing. Everyone should definitely keep their eyes open for what’s about to come.

Spike Jonze has been doing this forever. He’s a proven writer, director, producer, photographer and some would say, a visionary.

Bands, brands and studios have all flocked to him for years. So it’s not all surprising that Absolut has teamed up with him to create a branded short film. The result (we would say) is breathtaking. Someone once said that if you can’t explain it simply, then you don’t understand.

We can be certain that Spike has a deep understanding of love as “I’m Here” is simple storytelling at its finest.

I'm Here

I'm Here Short Film by Absolut

This branded short film is only part of the marketing initiative that Absolut is releasing, particularly in the New York City market. Billboards are popping up everywhere, Absolut this, Berri Acai that.

Finally, there’s also the Absolut Concert Series at Madison Square paired with its Facebook site and NY-Z documentary. TBWA/Chiat/Day is the creative agency behind a lot of the work and Absolut is thrusting itself into the spotlight as a very cool vodka.

How do you make a cultural, political and environmental statement using the logos of 3,000 high-powered brands without having a slew of lawyers following you to the bathroom?

I wish I had an answer, especially after Logorama managed to do that very thing and actually covet an Oscar for Best Animated Short on Sunday night.

It took three directors six years and 3,000 brand logos to create, and while the story itself isn’t riveting the fact that the entire movie is one giant commercial for modern consumer culture is unsettling to some, and outright impressive to others.

The idea that every aspect of our lives is becoming commercialized is nothing new, but what Logorama is most successful at is communicating the way branding has become such a pervasive aspect of the way we relate to the world. Without that pervasiveness, Logorama would be an obscurity, but because it is true the movie was able to garner a much deserved Oscar.

After experiencing its 3rd lowest ratings in its televised history in 2008, the Oscars is turning a new leaf in hopes of appealing to a younger audience.

The Academy of Motion Picture Arts and Sciences (MPAS), which runs that Oscars has launched a social media campaign and has even tweaked the Best Picture format.

But is this enough?

Alec Baldwin will be hosting the Oscars this year alongside Steve Martin.

The median age viewer for the Oscars is 49, and with 2009 being a banner year for Hollywood, it begs to wonder why the event–once the crown jewel of broadcast television–is lagging behind. Many have suggested that it’s due to the lack of diversity in its Best Picture category. But that won’t be the case this year as the number of nominees has increased from 5 to 10 in the category. And there not stopping here.

The Academy, a conservative bunch who make the GOP look like a couple of drunken frat guys, launched a Facebook fan page and webcast that saw 170,000 viewers for the nominee presentation on Tuesday morning and they even have a Twitter account. However, it seems there are some growing pains as there doesn’t seem to be any integration between the broadcast and its respective social media tools.

But, what promises to be the biggest attraction are hosts Steve Martin and Alec Baldwin, who were brought on to bring that element of comedy that seems to have been missing from prior shows. While this years show has all the bells and whistles, lifting the Oscars from pop culture obscurity is something the less-than-forward thinking Academy will have their hands full with.

Will it work…we’ll find out Monday, after it’s all said and done with.

race and hollywood: latino image in film

race and hollywood: latino image in film

What’s this? Hollywood wants to portray Latinos in a different light? Why?

For the longest time it seems that Hollywood and the main media was mostly concerned with showcasing Latinos/Hispanics in only stereotypical roles. Our women were only good so long as they played seductive roles while men were casted as machista usually playing the part of a drunk, waiter or the Don Juan’s.

This month Turner Classic Films (TCM) will go behind the camera lense to take a closer look at the Latino representation in Hollywood and how it has been transformed over the decades. The bi-weekly program will be hosted by Obert Osborne and Chon Noriega. Osborne is the co-host of TCM’s, The Essentials and Noriega is a professor of cinema and media studies at UCLA and director of the UCLA Chicano Studies Research Center.

Check your local listings but TCM is set to air episodes every Tuesday and Thursday during this month.

Click on they hyperlink for more information…and stay tuned we might just have more to say about this issue.