Archive for the ‘Friends’ Category

Internet dating has never been a simple matter. In fact, unless you were willing to pay for expensive dating sites, Craigslist or other similar platforms were the usual route for the relationship-challenged. VisualFriend is a new iPhone app that aims to revolutionize online dating by calling on iPhone to facilitate video dates between users, using Apple’s Facetime functionality. How does it work? From the VisualFriend’s website: “Meet friends, share information, flirt…” Put simply, users can view pictures of other members, chat in interactive chat-rooms, and exchange digits with that special someone they are interested in pursuing via Facetime. So it’s essentially a more selective version of Chatroulette.com, hopefully sans exhibitionists. The service is free, and we are watching closely to see what kind of results dials up among the singles crowd.

A new trend has major retailers and social media giants like YouTube trying to cash in.

What is it?

Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which we posted above. It was featured on ABC’s Good Morning America on July 14th, 2010.

Talk about the convergence of word of mouth, user generated content and social media all being produced into unofficial commercials. It’s definitely something to keep an eye out especially because one has to wonder if this is the future of commercials or even sponsored programming.

Here at Adrenalina we’re art lovers. We love to experience all the creativity that mankind has to offer. But, we also know it can be hard for small-time artist to get the exposure they need. That’s why we are so excited to highlight a pair of websites we feel gives capitalism a much needed dose of creativity. Not to mention it’s also helping to spread the wealth.

What happens when you take a social-networking based T-shirt store such as Threadless.com and combine it with a user moderated art gallery like Society6.com?

The answer: ArtistShoppe

This new hybrid web site allows artist to post their work on Society6. The artworks are then promoted by their fans, earning featured placement on the site. Not only do you get to purchase the art featured but Threadless.com will also select a few lucky artists from Society6, and will printed their works on T-shirts. Talk about a match made in heaven.

Artists will now have access to a whole new market for their creative inspiration, an exciting fusion between art, social-media, and the free-market. The partnership between these two innovative companies is one that will likely continue to offer opportunity for artists, and consumers alike.

Can you define ChatRoulette?

Go ahead we’d love to hear your definition. Our guess is that if you ask ten random people you’d get a lot of puzzled looks and ten different answers. Not to mention questions such as How do you use it? What is it used for?

But that’s what’s so great about new media channels. When they first came out, it’s so hard to define them because you never know how users will interact with them or what they’re online experience is going to be like. And this was no different for Facebook and even Twitter. How many people could explain Twitter when it first came out?

For some, Twitter, could have been a 140 character blog. Yet, for others, it could have been a mass text message, and or a way to “stalk” celebs. Basically, every definition was based on how the individual was able to relate to the product. And while Twitter has change a bit and will continue to evolve all these definitions will still remain true while taking on new definitions.

So, where does ChatRoulette stand in the social networking sphere? We’ll leave that answer to you, but the only thing that is certain is that if you’d try giving this chat a whirl you’re definitely going to see some dudes letting it all hang out (or worse).

Chatroulette

Chatawat?

For now we’ll just keep browsing and chatting with strangers like that stone cold Russian dude bumping the techno. You know who you are.

Jorge has left the building

Jorge has left the building

Bullshitting…

Most people seem confused when I tell them that I graduated with a degree in International Politics but decided to work in advertising; they don’t see a link between the two. On the other hand, some people cynically point out how natural it is, given that advertisers, diplomats and politicians all depend on their ability to manipulate audiences. “Bullshit by any other name” they seem to say.

Maybe at some point in time this argument was valid, but thanks to agencies like Adrenalina, times are a-changin’.

As an intern at Adrenalina, I’ve had the chance to see firsthand how the new generation of communication agencies not only goes beyond advertising, taking cues from fields like anthropology, politics, and biology, but also works hard to create platforms where relationships between a brand and consumer are based on meaningful dialogue and culturally relevant work.

Working with the cognitive and cultural studies (strategy) team, my primary task was to question every existing notion on how people interact with the world and each other, and like an amateur detective, try to find that single human truth that’s going to help answer how a brand can better relate to an individual, his needs and aspirations, in a constructive way. My days consisted of reading anything from anthropology white papers to blogs on tailgating, immersing myself in all kinds of media, and more importantly, going out and talking to people within their experience.

I am particularly proud of the work the other interns and I presented to the agency on secondary targets for Tecate, and my own presentation analyzing the latest trends in social and cultural research. I even had the chance to work on a personal project about the intersection of advertising agency models and the public diplomacy practice.

Alas, the best thing about Adrenalina, apart from being able to wear sneakers every day and the happy hours, is the great team of people working there. Perhaps it’s a business necessity, to create an atmosphere where great people can be creative and constantly produce great work in tight deadlines, but the fact that the minimalist-stylized space in 411 Lafayette St. feels less like an office and more like a room out of Willy Wonka’s Chocolate Factory – laughter, a sense of wonderment, and the occasional impromptu dance number in the hallway are commonplace – gives credit to the idea that great advertising it’s not about the work, but the people and the process behind it.

If you want to call it bullshit, then don’t mind the splat on the side of my mouth; it’s all I ever could want in a job.

~ Jorge

Good friends of Adrenalina shot this cool video. El talento de la ciudad.