Internet dating has never been a simple matter. In fact, unless you were willing to pay for expensive dating sites, Craigslist or other similar platforms were the usual route for the relationship-challenged. VisualFriend is a new iPhone app that aims to revolutionize online dating by calling on iPhone to facilitate video dates between users, using Apple’s Facetime functionality. How does it work? From the VisualFriend’s website: “Meet friends, share information, flirt…” Put simply, users can view pictures of other members, chat in interactive chat-rooms, and exchange digits with that special someone they are interested in pursuing via Facetime. So it’s essentially a more selective version of Chatroulette.com, hopefully sans exhibitionists. The service is free, and we are watching closely to see what kind of results dials up among the singles crowd.
Archive for the ‘Personal’ Category
break the cycle – kotex and femcare evolve in a new era
Posted: March 22, 2010 by passionateleader in commercials, Creative, dance, femcare, Marketing, People, Personal, womenTags: adrenalina, break the cycle, down there, femcare category, get adrenalina, getadrenalina, health care reform, Kotex, kotex and femcare evolve in a new era, sandra bullock marital woes, U by Kotex, vagina, why is this being shared
So, last week the new U by Kotex campaign “Break the Cycle” was launched. Don’t know if many of you had the chance to see it given all the news worthy stuff going on, such as health care reform and Sandra Bullock’s marital woes. So we decided to share it with you and also with the office especially because majority of the Adrenalinos – just so happen to be males.
The responses we got were definitely mixed and ranged anywhere from: “Why is this being shared?“ to “Do women really feel like dancing by the third day?”
So, in hopes of addressing some of these questions…this is all I have to say: It’s about time the femcare category evolve from the way it has communicated with female (consumers) for the past 50 years. I mean, come on! It’s frustrating to see that the networks and brands refuse to air commercials if it mentions the word “vagina” or even “down there.”
Seriously, aren’t we in the 21st century. Why not use the language that most women use?
Finally, for all my male collegues…let me just say this: No, women don’t feel like dancing in slow-mo or wearing white spandex during those or any other days of the month. Hope you enjoy this ad as much as we did.
campaign for human rights
Posted: October 16, 2009 by passionateleader in adrenalin, communications, experience, History, media, People, Personal, Public Relations, ThoughtsTags: campaign for human rights, change, change of pace, community, equality, gay, HRC, human rights campaign, leadership, lesbian, lgbt, obama, People, transgender
Ever heard of the HRC (Human Rights Campaign)?
It’s America’s largest civil rights organization working to achieve equality for the LGBT (lesbian, gay, bisexual and transgender) community.
On Saturday, October 10th, President Obama took the podium at National Annual HRC’s Dinner.
It was very inspiring and refreshing to hear a modern leader speak about this issue. He made it crystal clear that he is a strong ally to the community. He not only understands but encourages activism even in the midst of frustration with the current pace of change.
Check out the video below and let us know what he thinks:
jorge has left the building
Posted: September 10, 2009 by passionateleader in adrenalina, Buzz, Emotions, Engagement, experience, Friends, latino, Marketing, media, People, Personal, ThoughtsTags: adrenalina, adrenalinos, agency, anthropology, building, Buzz, culture, Emotions, Engagement, experience, generation, graduate, intern, jorge, new, People, sociology, stooge, vega
Bullshitting…
Most people seem confused when I tell them that I graduated with a degree in International Politics but decided to work in advertising; they don’t see a link between the two. On the other hand, some people cynically point out how natural it is, given that advertisers, diplomats and politicians all depend on their ability to manipulate audiences. “Bullshit by any other name” they seem to say.
Maybe at some point in time this argument was valid, but thanks to agencies like Adrenalina, times are a-changin’.
As an intern at Adrenalina, I’ve had the chance to see firsthand how the new generation of communication agencies not only goes beyond advertising, taking cues from fields like anthropology, politics, and biology, but also works hard to create platforms where relationships between a brand and consumer are based on meaningful dialogue and culturally relevant work.
Working with the cognitive and cultural studies (strategy) team, my primary task was to question every existing notion on how people interact with the world and each other, and like an amateur detective, try to find that single human truth that’s going to help answer how a brand can better relate to an individual, his needs and aspirations, in a constructive way. My days consisted of reading anything from anthropology white papers to blogs on tailgating, immersing myself in all kinds of media, and more importantly, going out and talking to people within their experience.
I am particularly proud of the work the other interns and I presented to the agency on secondary targets for Tecate, and my own presentation analyzing the latest trends in social and cultural research. I even had the chance to work on a personal project about the intersection of advertising agency models and the public diplomacy practice.
Alas, the best thing about Adrenalina, apart from being able to wear sneakers every day and the happy hours, is the great team of people working there. Perhaps it’s a business necessity, to create an atmosphere where great people can be creative and constantly produce great work in tight deadlines, but the fact that the minimalist-stylized space in 411 Lafayette St. feels less like an office and more like a room out of Willy Wonka’s Chocolate Factory – laughter, a sense of wonderment, and the occasional impromptu dance number in the hallway are commonplace – gives credit to the idea that great advertising it’s not about the work, but the people and the process behind it.
If you want to call it bullshit, then don’t mind the splat on the side of my mouth; it’s all I ever could want in a job.
~ Jorge