Archive for the ‘print’ Category

mobile advertising on license plates

ads on license plates

California, home of tech innovators such as Google and Apple, might start selling ad space on licence plates. An initiative the State hopes may help combat its $19 billion budget deficit.

The digital ads would run on electronic license plates, and would only be displayed if the car is not in motion for more than several seconds (e.g. at a traffic signal stop). While the vehicle is moving, the plates would feature a normal license number.

Although there are no location-based advertising plans as yet, there appears to be a potential for future software developers as it might fit seamlessly into this program.

Let’s see if this innovation can help the “Golden State” overcome its financial woes and move forward.

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What does a modern and contemporary international art juggernaut, such as the Guggenheim, have in common with Youtube, the world’s largest user-generated content powerhouse?

Not much, many would answer.

But that’s about to change! Thanks to a new initiative, Youtube Play, the digital and art world are about to collide. The result, we hope, is a thrilling masterpiece. The museum will select 25 of the best videos, which will be submitted and voted on by people like you and me for an exhibition that will be on display later this year.

In an age where people can gain celebrity status very quickly through Youtube’s equalizing distribution platform, the Guggenheim is seeking to find the next “Justin Bieber” of the art world.

Participants are asked to submit all types of creative work, animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that challenge the world’s perceptions of what’s possible with video.

Talk about the worlds biggest pool of creative crowd-sourcing. Everyone should definitely keep their eyes open for what’s about to come.

Personalize your own six pack

Personalize your own six pack

In today’s consumer market, people are demanding and expecting more interaction from their favorite brands.

In an attempt to satisfy that demand, Heinekin has rolled out a new internet application that lets you, the consumer, personalize a 6-pack of beer by choosing the bottle design, and posting text and a photo.

The site offers a nice selection of designs, and is quite fun to play around with. Unfortunately, for all you beer collectors out there, this service does not come free of charge. 😦

A personalized 6-pack will cost you a little bit more than $30 dollars. Regardless of the price, however, we think this new app is a great attempt at engaging consumers…not to mention, who doesn’t want to drink a beer with their picture on it. Maybe you might feel different after a couple six packs.

http://www.heineken.com/ie/YourHeineken.aspx

Here at Adrenalina we’re art lovers. We love to experience all the creativity that mankind has to offer. But, we also know it can be hard for small-time artist to get the exposure they need. That’s why we are so excited to highlight a pair of websites we feel gives capitalism a much needed dose of creativity. Not to mention it’s also helping to spread the wealth.

What happens when you take a social-networking based T-shirt store such as Threadless.com and combine it with a user moderated art gallery like Society6.com?

The answer: ArtistShoppe

This new hybrid web site allows artist to post their work on Society6. The artworks are then promoted by their fans, earning featured placement on the site. Not only do you get to purchase the art featured but Threadless.com will also select a few lucky artists from Society6, and will printed their works on T-shirts. Talk about a match made in heaven.

Artists will now have access to a whole new market for their creative inspiration, an exciting fusion between art, social-media, and the free-market. The partnership between these two innovative companies is one that will likely continue to offer opportunity for artists, and consumers alike.

Playboy in 3D

Playboy in 3D

It seems that 3D mania is catching on with more than just TV’s. It’s also going into print.

Playboy’s Hugh Hefner just announced that their June issue featuring Playmate Hope Dworacyzk is going to be in 3D (Glasses included).

This comes amidst declining sales for the magazine. However, Hugh states that this isn’t the only reason why Playboy decided to go 3D. Nearly half a century ago when Playboy first launched Hugh wanted to make the first issue in 3D. However, financial restraints never allowed the magazine to fully actualize.

Well…Mr. Hefner, from all of us here, Thank you. We’re looking forward to seeing everything – literally.