Archive for the ‘teens’ Category

A new trend has major retailers and social media giants like YouTube trying to cash in.

What is it?

Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which we posted above. It was featured on ABC’s Good Morning America on July 14th, 2010.

Talk about the convergence of word of mouth, user generated content and social media all being produced into unofficial commercials. It’s definitely something to keep an eye out especially because one has to wonder if this is the future of commercials or even sponsored programming.

In a bid to generate some buzz surrounding its new series, The Hard Times of RJ Berger, MTV has launched an online game that encourages users to navigate through the hard times of adolescence.

This series, which premiers on June 6th, is about an awkward 15 year old boy, who has a hard time talking with girls he has a crush on.

The game, called “Chain of Thought,” challenges the player to connect objects in such a way as to create a sentence that causes the in-game “crush” to respond positively.

MTV is slated to release additional game content as the show progresses, creating a unique user experience, in both the game and the TV program. It’s going to be interesting to see how these content elements play off each other, and if they form a symbiotic relationship. MTV is releasing the game earlier than the show, in hopes that it will catch on virally.

You can check out the game here: http://www.mtv.com/games/arcade/game/play.jhtml?arcadeGameId=10264361

Perhaps many of you are already familiar with the various Zynga games on Facebook such as Farmville and Mafia Wars. If not, you need not worry…you’re most likely going to see more of these social-networking based games as Zynga has partnered with chain-store giant, 7-Eleven.

Both 7-Eleven and Zynga are hoping this could be a “win-win” situation.

Stephanie Hoppe, senior director of marketing at 7-Eleven states, “We know social networking and social gaming is something they’re interested in,” its all about giving consumer experiences that they’ll enjoy and that will bring them back to 7-Eleven. Zynga will compliment this effort by having virtual “goods” codes placed on 35 of 7-Eleven’s products, ranging from potato chips to Slurpees.

Consumers will be able to redeem the codes at http://www.buyearnplay.com for items in 3 of Zynga’s most popular games, Farmville, MafiaWars, and YoVille.

7-Eleven plans to begin a wide-ranging advertising campaign to promote the project, on June 1st. Looks like this might just be the beginning of a long-term trend of brands teaming up with social-media networks, ultimately enhancing their connections with consumers, and enhancing brand loyalty.

liv crayola

liv crayola

We all know Crayola as the great brand that gave us all those colorful crayon options for any and all our creative and drawing needs. But as with many things in life we out grow our need and this brand loses its ability to connect with us.

Well, that’s all about to change.

Crayola in the next month plans to unveil a new extension to the Crayola family – LIV. This new line will target female teens. Crayola realized that while many consumers fall out of touch with the brand. Women in particular still seek out variety in color in order to express who and what they are.

Liv Crayola will provide customizable markers, highlighters, folder inserts, locker accessories and more to all those style-savvy girls who want more color in their lives. Liv goes live and will exclusively be sold at Target stores.