The global food and beverage corporation Kraft has cooked up Big Fork Little Fork, a new iPad application.

This marks a new trend that has major companies rushing to embrace a new gadget, in this case Apple’s iPad, in order to create a new application for a specific consumer.

With help from Meredith Integrated Marketing who assisted in building of this app, we want to compliment and highlight Kraft’s innovation. The brand sought to uncover a way to educate young parents about healthy eating in a way that was fun and interactive way.

Kraft expects that Big Fork Little Fork will help to fill a void where young parents, mostly in their 20s and 30s have when it comes to finding information about nutritional eating for their children. The Kraft app comes on the heels of a proprietary study Kraft conducted via Google that found 37 million web searches were recently conducted on topics such as family and kids food.

So that begs the following questions: How many consumers will this cool app actually reach given that only a small segment own iPads? Will Big Fork Little Fork leave consumers stuck at a proverbial “fork” in the road?

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@earlybird catches the worm

Twitter has announced the introduction of a social-shopping function to its already semi-convoluted business plan. After rolling out its “Promoted Trends,” and “Promoted Tweets” advertising platforms, the micro-blogging platform will begin tweeting daily deals through a new account aptly named @earlybird.

Similar to popular sites such as Groupon.com and LivingSocial, which recently raised $173 million and $50 million, respectively, Twitter will allow users to opt in to receive daily discounts.

Twitter is hoping that since users are the ones make the choice to follow, these ads might be more receptive. Of course, Twitter and its partners are banking on the viral nature of the platform, whereby people will retweet ads that they deem interesting, to their legions of followers.

If you ask us it sounds like a win-win situation for both Twitter and sponsors. The investment is minimal and the rewards are potentially massive. We’ve already started following @earlybird, and think you should too.

So how does an iconic fashion brand such as Levis manage to stay relevant? Especially after one hundred plus years.

Some would state that its apparel is timeless and that’s the reason for such a success. And while there is little room to argue that, we believe there are other reasons.

A couple of weeks ago, Levis announced another extension to their “Go Forth” campaign designed by Widen + Kennedy. Instead of doing traditional ads that center on beautiful models and fashionable clothing, Levis will shift the focus to a struggling American town that reflects todays’ current situation where a once booming town tries to piece a community and neighborhood back together.

The brand hopes to shine a light on Braddock Pennsylvania and capture the real essence of truly “going forth” by helping to rebuilding a small town that embodies the true spirit of hope.

Now some sceptics will say that this is another big company PR stunt trying to cash in on the whole cause-related marketing craze. But you have to give Levis credit for such a daring move as the brand will donate more than a million dollars to rebuild this area.

Pepto Bismol wants you to stuff your face

July 4th is synonymous with American independence, fireworks, flags, family time and plenty of barbecues. Our love for over-indulging in food is extremely high. We all have a tough time resisting that delicious extra burger or hot-dog.

Well guess what? This festive weekend…don’t stop, eat all you want because Pepto Bismol has got your back!

The brand, which recently launched its Facebook page, is sponsoring a litany of gluttony-themed events around the nation in hopes of extending its brand presence. And, what better way to do this than by hosting events with tons of food. Check this out; Ice cream event in Austin, buffalo wing festival in Buffalo, and a hot-dog eating contest with whom they partnered with Nathan’s.

Facebook fans can enter a contest to guess how many hot dogs the winner will eat. If you guess right, you can win a Pepto Bismol T-shirt. Wohoo!! (somone will be very happy to win this.)

So this 4th of July, stuff yourself all you want. Pepto Bismol has got you covered.

Note: Being a fan on Facebook’s Pepto page alone will not stop the riot and discomfort in your stomach.

Nike’s “Write the Future” ad, created for the world cup, has by all standards become a global phenomenal success. In a move to further capitalize on its success, Wieden + Kennedy, the agency responsible for the campaign, has launched an interactive component via Facebook, and Twitter (#NikeFuture).

Through these social mediums fans are encouraged to “write the future,” of their favorite players. The best headlines are selected daily and are displayed in electric lighting on the facade of the Life Centre building in Johannesburg.

Another great example of a brand adapting its role and acting as a facilitator between the emotions and conversations taking place between people and their passion for the World Cup. It’s not just about engaging the audience in real-time rather in this case its almost the sense of empowering people to embrace and take control of their lives by writing their version of what the future holds.

Who knows what the real outcome will be but one this is for sure…this initiative is definitely helping Nike’s to write its own future.

mobile advertising on license plates

ads on license plates

California, home of tech innovators such as Google and Apple, might start selling ad space on licence plates. An initiative the State hopes may help combat its $19 billion budget deficit.

The digital ads would run on electronic license plates, and would only be displayed if the car is not in motion for more than several seconds (e.g. at a traffic signal stop). While the vehicle is moving, the plates would feature a normal license number.

Although there are no location-based advertising plans as yet, there appears to be a potential for future software developers as it might fit seamlessly into this program.

Let’s see if this innovation can help the “Golden State” overcome its financial woes and move forward.

quora question search engine

quora question search engine

Do you feel overwhelm by using “simple” search engines such as Google, Yahoo and now Bing?

Well the online world is about to become a little more complicated for some and maybe a little bit easier for others thank to, Quora, a new search engine.

Unlike the big players, such those mentioned above, Quora seems to think there is a market in collecting data that will enable people to either pose or answer questions. This could even be something as simple as asking for a recommendation on anything (the options are endless). It’s like a hybrid between online forums and search engines. The simple premise behind this business is that if you have a question…ask it, somebody else might have already asked the same exact question and who better to answer it – the online community of the world wide web.

While this new search engine is still in its infancy we’d be curious to see how brands will start to capitalize on such a service. Can you imagine asking for advice or suggestions and someone referring a specific brand. Nothing new, I know. But Quora may just become another outlet where like-minded individuals connect and engage each other.