Posts Tagged ‘7-11’

Perhaps many of you are already familiar with the various Zynga games on Facebook such as Farmville and Mafia Wars. If not, you need not worry…you’re most likely going to see more of these social-networking based games as Zynga has partnered with chain-store giant, 7-Eleven.

Both 7-Eleven and Zynga are hoping this could be a “win-win” situation.

Stephanie Hoppe, senior director of marketing at 7-Eleven states, “We know social networking and social gaming is something they’re interested in,” its all about giving consumer experiences that they’ll enjoy and that will bring them back to 7-Eleven. Zynga will compliment this effort by having virtual “goods” codes placed on 35 of 7-Eleven’s products, ranging from potato chips to Slurpees.

Consumers will be able to redeem the codes at http://www.buyearnplay.com for items in 3 of Zynga’s most popular games, Farmville, MafiaWars, and YoVille.

7-Eleven plans to begin a wide-ranging advertising campaign to promote the project, on June 1st. Looks like this might just be the beginning of a long-term trend of brands teaming up with social-media networks, ultimately enhancing their connections with consumers, and enhancing brand loyalty.

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