Posts Tagged ‘brand-generated content’

At the Mega Diner, the waitress is mega hot, and she’s serving up a mega-brand. Adidas recently launched its Mega Diner interactive website, where users place their orders with Flo the waitress, who then has the chef cook up your favorite…..well, pair of shoes. Different responses to her questions causes her to bring you a different meal, I mean pair of sneakers. Customers can then inspect the shoes, order them, and of course, share on Facebook. The web interface is great and provides a stable platform for engaging consumers with content that they want. As the trend of targeting consumers via brand-generated content continues to grow online, we are watching closely for what will come next.
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