Posts Tagged ‘chatroulette’

Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other men who do all the showing themselves. Capitalizing on their knowledge of’s users, Lionsgate entices them with an image of a woman who seems to be about to bare her chest. Just as she is about to show them what they want to see, the woman puts her head down. When she resurfaces the woman’s face is distorted, as if possessed by a demon, then she lunges at the screen. After the scary clip, the website for the film is displayed onscreen to the shocked Chatrouletters. This is a great example of a marketer getting creative about how to reach its target audience, although we suspect that the movie is getting more buzz from people talking about the frightening promotion, than the promotion itself.

Can you define ChatRoulette?

Go ahead we’d love to hear your definition. Our guess is that if you ask ten random people you’d get a lot of puzzled looks and ten different answers. Not to mention questions such as How do you use it? What is it used for?

But that’s what’s so great about new media channels. When they first came out, it’s so hard to define them because you never know how users will interact with them or what they’re online experience is going to be like. And this was no different for Facebook and even Twitter. How many people could explain Twitter when it first came out?

For some, Twitter, could have been a 140 character blog. Yet, for others, it could have been a mass text message, and or a way to “stalk” celebs. Basically, every definition was based on how the individual was able to relate to the product. And while Twitter has change a bit and will continue to evolve all these definitions will still remain true while taking on new definitions.

So, where does ChatRoulette stand in the social networking sphere? We’ll leave that answer to you, but the only thing that is certain is that if you’d try giving this chat a whirl you’re definitely going to see some dudes letting it all hang out (or worse).



For now we’ll just keep browsing and chatting with strangers like that stone cold Russian dude bumping the techno. You know who you are.