Posts Tagged ‘consumer’

As we kick off a new week we thought it would be cool to highlight another example of augmented reality (AR).

Think of how in the future AR will be able to impact sales or even change the consumer shopping experience.

Say it ain’t so…can it be the marketers have lost all connection with consumers?

Last week were at a conference and this video – Bring Back the Love – was shown to us.

It may be a bit of an exaggeration. But, I’m sure many can relate as marketers try to lump people into herds – can you say moo – and try to tell us we are all the same.

Some will argue that all people have certain commonalities but the debate continues. Will this relationship survive given the fact that there seems to be only one active participant?

This is up for discussion…why don’t you tell us what you think.

While we’ve seen the success that Doritos achieved with its “consumer-generated” TV ad, it still seems a bit shocking that a major brand would go as far as to drop its ad shop altogether.

Recently announced, Peperani decided to drop Lowe, its agency of 16 years, and has no plan of pursuing a full-time replacement.

Instead, consumers will have the chance to create ads for Unilever’s Peparmi and also win a cash reward of $10,000.

A website has been set up to field the entries and specialist agency Smartworks will work with the winner to create the ad.

Is this the future of advertising? Is it all in the hands of the consumers? Or have corporate giants finally found a way to profit further from brand loyalty?

What do you think? Let us know.

Peperami-Animal-001

Peperami Head Shot