Posts Tagged ‘drama’

Here’s some out-of-the-box thinking that helps keep our industry fresh and inspired. Lionsgate films recently ran a promotion for its new thriller “The Last Exorcist,” using the popular website, Chatroullete.com. Online users cruise the website to videochat with random people, mainly men hoping to find a girl who will show them some skin and other men who do all the showing themselves. Capitalizing on their knowledge of Chatroulette.com’s users, Lionsgate entices them with an image of a woman who seems to be about to bare her chest. Just as she is about to show them what they want to see, the woman puts her head down. When she resurfaces the woman’s face is distorted, as if possessed by a demon, then she lunges at the screen. After the scary clip, the website for the film is displayed onscreen to the shocked Chatrouletters. This is a great example of a marketer getting creative about how to reach its target audience, although we suspect that the movie is getting more buzz from people talking about the frightening promotion, than the promotion itself.

Stereotypes and humor go back like spinal cords and car seats.

Last week G-Lo opened his foray into late-night comedy with an impressive 3.2 million viewers. However, some didn’t find George Lopez all that funny. The use of comedy to play up or disarm stereotypes is a double edged sword that “Lopez Tonight” wields voraciously.

The ability to laugh at oneself is an admirable trait, especially if you’re bi-cultural and enduring the struggle of assimilating and/or acculturating into the mainstream. But is there a line between reinforcing the same stereotypes that seem to perpetuate negativity and using them simply for laughs?

For many, comedy is just what it is – entertainment. People have to realize that no matter what a comedian says, one has to undoubtedly always maintain respect for all races, cultures and viewpoints. This is a basic trait that many are taught by our elders…and it should never be compromised.

Honestly, comedy can be used for many different purposes but it shouldn’t be used as the main vehicle for changing stereotypes. We should never be too quick to take entertainers so seriously.  The ones that do most likely take themselves too seriously and my only advice to this uncomfortable group of individuals is a quote by Woody Allen: “Comedy just pokes at problems, rarely confronts them squarely. Drama is like a plate of meat and potatoes, comedy is rather the dessert, a bit like meringue.”