Posts Tagged ‘experience’

As we kick off a new week we thought it would be cool to highlight another example of augmented reality (AR).

Think of how in the future AR will be able to impact sales or even change the consumer shopping experience.

At least this is what a new initative – thefuntheory.com – by VW is questioning.

Whether it is for oneself, the environment, or something completely unheard of…the people at VW simply want people to change their behavior for the better.

So, how are they going to do this?

By shifting the way you perceive or experience simple everyday task more. the VW folks hope you will change the way you go about living your daily life.

Check out the link above and see how fun and interactive walking stairs can be.

Kinda reminds me of the scene in Big staring Tom Hanks. It premiered in 1988. Wait, did I just date myself…oh well.

Jorge has left the building

Jorge has left the building

Bullshitting…

Most people seem confused when I tell them that I graduated with a degree in International Politics but decided to work in advertising; they don’t see a link between the two. On the other hand, some people cynically point out how natural it is, given that advertisers, diplomats and politicians all depend on their ability to manipulate audiences. “Bullshit by any other name” they seem to say.

Maybe at some point in time this argument was valid, but thanks to agencies like Adrenalina, times are a-changin’.

As an intern at Adrenalina, I’ve had the chance to see firsthand how the new generation of communication agencies not only goes beyond advertising, taking cues from fields like anthropology, politics, and biology, but also works hard to create platforms where relationships between a brand and consumer are based on meaningful dialogue and culturally relevant work.

Working with the cognitive and cultural studies (strategy) team, my primary task was to question every existing notion on how people interact with the world and each other, and like an amateur detective, try to find that single human truth that’s going to help answer how a brand can better relate to an individual, his needs and aspirations, in a constructive way. My days consisted of reading anything from anthropology white papers to blogs on tailgating, immersing myself in all kinds of media, and more importantly, going out and talking to people within their experience.

I am particularly proud of the work the other interns and I presented to the agency on secondary targets for Tecate, and my own presentation analyzing the latest trends in social and cultural research. I even had the chance to work on a personal project about the intersection of advertising agency models and the public diplomacy practice.

Alas, the best thing about Adrenalina, apart from being able to wear sneakers every day and the happy hours, is the great team of people working there. Perhaps it’s a business necessity, to create an atmosphere where great people can be creative and constantly produce great work in tight deadlines, but the fact that the minimalist-stylized space in 411 Lafayette St. feels less like an office and more like a room out of Willy Wonka’s Chocolate Factory – laughter, a sense of wonderment, and the occasional impromptu dance number in the hallway are commonplace – gives credit to the idea that great advertising it’s not about the work, but the people and the process behind it.

If you want to call it bullshit, then don’t mind the splat on the side of my mouth; it’s all I ever could want in a job.

~ Jorge

August 10, 2009

First day on the job, not having spent more than two minutes in the office, I’m greeted by two individuals who are having a Michael Jackson dance off. It was halfway through the song that I realized that the two impeccable MJ impersonators were none other than Manuel Wernicky – President of Adrenalina and Michelle Maldonado – VP of Talent, Culture and Communication. (Michelle won that round…sorry Manuel). It was within those first few minutes, watching Michelle moon-walking out of the office, that I knew that my internship at Adrenalina was going to be a somewhat magical and eventful experience.

Taking on the role of executive assistant at Adrenalina has turned out to be the single greatest learning experience of my life. First, being an “intern” at Adrenalina is unlike any other job I’ve ever had. Don’t expect to get anyone’s coffee. Everyone here is capable of doing that on their own. Instead, you’re told to roll up your sleeves and get your hands dirty. I was asked to help gather material for multi-million dollar clients and for new business pitches. I wasn’t asked to type memos. Instead, I was tasked with helping to build the company’s social media presence. My final evaluation wasn’t contingent on whether or not I could make restaurant reservations – it’s was based on how well I was able to work with a team to analyze a current problem and present the recommendations of a new market approach for a major company.

Being an Adrenalino – as we like to call ourselves – isn’t about being another person added to the payroll, it’s about being family. Everyone is here to support and mentor each other. Working with the Adrenalinos has taught me many things I could have never learned from books or in the classroom. Here hard work never goes unnoticed, and neither does a mediocre attempt. Within ten weeks, I have grown professionally and personally. The knowledge I’ve gained here will now serve to fuel a newly discovered passion – advertising and marketing. Truly, I believe, when I look back, this will be one of those defining moments people always talk about.

So I’ll end saying “thank you.” Thanks to all the Adrenalinos. Though you may not know this, all of you have made a significant impact on my life. Cue the hallmark channel music…here come the tears ☺

Forever an Adrenalino,

Sebastian Cortes – Executive Assistant

Schweppes Expereince Matters

We know it does and Schweepes is hoping that you do too…

Just released via the online circuit Schweppes – thanks to Mother – is unveiling their new campaign “Experience Matters.”

In this satyrical ad we see how a London Bloke uses his modern day wit and humor to grab a seat on the train…does the term Swine Flu ring a bell?

We don’t know what the reaction is going to be giving that we clearly see some unwelcoming stereotypes.

But from a marketing perspective, all we can really say is that we are impressed with how fast an advertising agency is using global daily issues to generate buzz and hoping that people will relate to its message.

What do you think? Will it offend or will people be able to relate…let us know your thoughts.

ride the eagle

Posted: April 28, 2009 by tricicloxido in Animals, experience, Videos
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An experience that no human will ever be able to get and that only an animal so noble and agile as an eagle can give us!! Plus the use of the mini-camera technology is off the hook!! I’ve always wanted to do something similar with my snowboard! Just to capture the descent from the mountain…

Vogel Perspective

iTable

Posted: April 28, 2009 by tricicloxido in advertising, Creative, media, Videos
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Definitely want one. Although multitouch is not new, the way this iTable interacts with the iPhone opens a new perspective. Also, check out the animation software towards the end. Imagine that, in a shopping mall creating an interactive brand experience.

iTable at Skoften.net

iTable at Skoften.net