Posts Tagged ‘Facebook’

Nike’s “Write the Future” ad, created for the world cup, has by all standards become a global phenomenal success. In a move to further capitalize on its success, Wieden + Kennedy, the agency responsible for the campaign, has launched an interactive component via Facebook, and Twitter (#NikeFuture).

Through these social mediums fans are encouraged to “write the future,” of their favorite players. The best headlines are selected daily and are displayed in electric lighting on the facade of the Life Centre building in Johannesburg.

Another great example of a brand adapting its role and acting as a facilitator between the emotions and conversations taking place between people and their passion for the World Cup. It’s not just about engaging the audience in real-time rather in this case its almost the sense of empowering people to embrace and take control of their lives by writing their version of what the future holds.

Who knows what the real outcome will be but one this is for sure…this initiative is definitely helping Nike’s to write its own future.


Perhaps many of you are already familiar with the various Zynga games on Facebook such as Farmville and Mafia Wars. If not, you need not worry…you’re most likely going to see more of these social-networking based games as Zynga has partnered with chain-store giant, 7-Eleven.

Both 7-Eleven and Zynga are hoping this could be a “win-win” situation.

Stephanie Hoppe, senior director of marketing at 7-Eleven states, “We know social networking and social gaming is something they’re interested in,” its all about giving consumer experiences that they’ll enjoy and that will bring them back to 7-Eleven. Zynga will compliment this effort by having virtual “goods” codes placed on 35 of 7-Eleven’s products, ranging from potato chips to Slurpees.

Consumers will be able to redeem the codes at for items in 3 of Zynga’s most popular games, Farmville, MafiaWars, and YoVille.

7-Eleven plans to begin a wide-ranging advertising campaign to promote the project, on June 1st. Looks like this might just be the beginning of a long-term trend of brands teaming up with social-media networks, ultimately enhancing their connections with consumers, and enhancing brand loyalty.

It seems like Starbucks is back on a roll these days. They’ve recently launch their new instant brand – Via – exposing and making the brand available to millions of consumers.

And it seems there’s no stopping them as they are placing a bigger emphases on mobile and social media nowadays.

Not to long ago Starbucks launched its highly reviewed iPod application. Now their taking it a step farther with their Facebook application.

Loyal customers will now have the ability to shop for gift cards out of retail locations. Thanks to the new FB applicatioin users can load cash onto their virtual (mobile) cards, or charge up their plastic ones. Customers can even charge up a friends card.

We love to see how brands are adapting to the reality of integrated social media, driving sales into their brick and mortar stores, as well as in their digital spaces. This is a company to watch for more innovation.

Can you define ChatRoulette?

Go ahead we’d love to hear your definition. Our guess is that if you ask ten random people you’d get a lot of puzzled looks and ten different answers. Not to mention questions such as How do you use it? What is it used for?

But that’s what’s so great about new media channels. When they first came out, it’s so hard to define them because you never know how users will interact with them or what they’re online experience is going to be like. And this was no different for Facebook and even Twitter. How many people could explain Twitter when it first came out?

For some, Twitter, could have been a 140 character blog. Yet, for others, it could have been a mass text message, and or a way to “stalk” celebs. Basically, every definition was based on how the individual was able to relate to the product. And while Twitter has change a bit and will continue to evolve all these definitions will still remain true while taking on new definitions.

So, where does ChatRoulette stand in the social networking sphere? We’ll leave that answer to you, but the only thing that is certain is that if you’d try giving this chat a whirl you’re definitely going to see some dudes letting it all hang out (or worse).



For now we’ll just keep browsing and chatting with strangers like that stone cold Russian dude bumping the techno. You know who you are.

After experiencing its 3rd lowest ratings in its televised history in 2008, the Oscars is turning a new leaf in hopes of appealing to a younger audience.

The Academy of Motion Picture Arts and Sciences (MPAS), which runs that Oscars has launched a social media campaign and has even tweaked the Best Picture format.

But is this enough?

Alec Baldwin will be hosting the Oscars this year alongside Steve Martin.

The median age viewer for the Oscars is 49, and with 2009 being a banner year for Hollywood, it begs to wonder why the event–once the crown jewel of broadcast television–is lagging behind. Many have suggested that it’s due to the lack of diversity in its Best Picture category. But that won’t be the case this year as the number of nominees has increased from 5 to 10 in the category. And there not stopping here.

The Academy, a conservative bunch who make the GOP look like a couple of drunken frat guys, launched a Facebook fan page and webcast that saw 170,000 viewers for the nominee presentation on Tuesday morning and they even have a Twitter account. However, it seems there are some growing pains as there doesn’t seem to be any integration between the broadcast and its respective social media tools.

But, what promises to be the biggest attraction are hosts Steve Martin and Alec Baldwin, who were brought on to bring that element of comedy that seems to have been missing from prior shows. While this years show has all the bells and whistles, lifting the Oscars from pop culture obscurity is something the less-than-forward thinking Academy will have their hands full with.

Will it work…we’ll find out Monday, after it’s all said and done with.