Posts Tagged ‘Good Morning America’

A new trend has major retailers and social media giants like YouTube trying to cash in.

What is it?

Shopping haul videos – the act of an individual showcasing and reviewing items that they purchased online for the world to see via social media networks such as YouTube. Take a look at the video, which we posted above. It was featured on ABC’s Good Morning America on July 14th, 2010.

Talk about the convergence of word of mouth, user generated content and social media all being produced into unofficial commercials. It’s definitely something to keep an eye out especially because one has to wonder if this is the future of commercials or even sponsored programming.

Advertisements and iPhone generate buzz and iPhone generate buzz

So…unless you’ve were hiding under rocks for the past couple of days you probably didn’t hear the news about the newest iPhone being acquired by Gizmodo editor Jason Chen.

Now while this was the latest news we couldn’t help but wonder the amazing power of word of mouth and buzz combined with online.

It seems that over night, literally, this blog which was well known within the tech community suddenly has become a household name that everyone is talking about. It was even featured on the national morning talkshow circuit such as Good Morning America (GMA).

Take a look at this pic, it displays traffic. Traffic Traffic

Not bad if you consider the fact that Gizmodo paid about $5,000 for the scope on this iPhone.

How many companies out there can claim to have these sort of results with a such a small media budget. Just goes to show that sometimes you have to take a risk.

In Gizmodo’s case they did…and it paid off big.