Posts Tagged ‘hispanic’

In early America, the question of whether or not displaced immigrants were true citizens was settled with swords and axes. Today, it’s settled with words and excuses that are equally painful but entertaining nonetheless.


bill the butcher

Immigration has been a political red herring since Native Americans were called Indians and tea tasted better in harbors. Little has changed today.

Let’s see, according to FAIR, Federation for American Immigration Reform, illegal immigration is responsible for: urban sprawl, unemployment, wage depression, inefficiency, housing problems, health-care woes and…crime.

I wish the cure to all of these social ailments was one tangible thing like illegal immigration, but we all know video games are responsible for crime and unemployment was created by the NFL.

Illegal immigration presents problems, but it’s not this doom day scenario that most make it to be. Here’s the real challenge, instead of polarizing the issue and dividing the country, why don’t try to find some middle ground?

Immigrants helped the North gain victory in the civil war and today the sons and daughters of immigrants have enlisted in droves to fight America’s last two wars (or conflicts…whatever the preferred nomenclature). Yet, immigration is still seen as a threat to the American way of life?  Bill the Butcher, the American anti-immigration hero offers a very interesting perspective:

A real native is someone who is willing to die fighting for his country. There’s nothing more to it.


Dr. Marta Tienda, head of the office of population research at Princeton University and a member of the Adrenalina Human Sciences Institute, stopped by last week and was greeted by Adrenalina’s creative team and CEO/founder Manuel Wernicky.

Dr. Tienda and the team engaged in conversations ranging from the sternness of Mexican-American mothers to the state of Hispanics in American culture. One of topics that garnered intrigue was the differences and attitudes surrounding the Hispanic/Latino nomenclature.

Whether Hispanics self-identify with one classification or the other is important to consider with the 2010 census quickly approaching. Demographers like Dr. Tienda are looking for ways to accurately count the Hispanic population and the debate surrounding this issue is paramount.

Dr. Tienda was able to provide some insight, not from the perspective of a academician, but a Hispanic:

“It doesn’t matter what you call or label me, as long as I don’t lose my culture.” – Dr. Tienda

But we’re curious to hear what you think. Is there a difference and if so, what is it?

Book review: ‘Becoming Americans’
November 22, 2009
Source: The Dallas Morning News

This ambitious anthology brings together 85 writings by American immigrants from 45 countries. Arranged chronologically, the letters, stories, articles and poems extend from 1623 to the present.

The earliest ones, by Phyllis Wheatley, John James Audubon and St. John Crèvecoeur, often have a schoolbook feel, like a reading assignment for an American history class from primary sources. Later pieces, by Isaac Bashevis Singer, Frank McCourt, Edwidge Danticat, Jhumpa Lahiri and Junot Díaz showcase some of the liveliest writing of our time.

Ilan Stavans, a professor of Latin American and Latino Culture at Amherst College and a frequent editor of anthologies, made the selections for this hefty volume. They include a revealing autobiographical essay by Stavans, a Polish-Ukrainian Jew born in Mexico City. He describes the moment when he first knew his identity: “I would perfect my English and thus become a New York Jew, an intellectual animal … In just a single moment I understood who I could be.”

Many of the writers deal with issues of identity, too. Not so many see the answer as clearly as Stavans or pursue it as effectively.

The Norwegian novelist O.E. Rolvaag (1876-1931) describes the alienation that sets in when one loses his Fatherland, “for it can never be regained,” and “neither can you get another in its place, no matter what you do.”

Julia Alvarez, an immigrant from the Dominican Republic, writes in “Something to Declare” about this pain of loss of place. “For weeks that soon became months and years, I would think … What was going on right this moment back home?”

Other immigrant writers repeatedly address the need to reinvent one’s self, so as to fit the new land. In a selection from Henry Roth’s classic 1934 novel Call It Sleep, a husband from Ukraine finds his wife and child an embarrassment when they finally join him in New York. Life here for him had been a disappointment – and he was angry at everyone.

A much earlier writer, Gottlieb Mittelberger (1715-79), a German, had suggested that his countrymen who came to America believing that “roasted pigeons are going to fly into their mouths without their having to work for them” were fools.

Anzia Yezierska (1885-1970) from Belarus shows in a short story from Children of Loneliness how the younger generation assimilates more readily than its progenitors, producing terrible tensions within a family. In the end, the daughter slams the door in her mother’s face and tells herself: “I owe them nothing, nothing, nothing.” (Sound familiar? Clearly she has assimilated as an American teenager.)

Sometimes children assimilate, but parents cannot follow. In “Dying in a Strange Country,” Tahira Naqvi, a Pakistani-American born in 1952, tells the touching story of an aged mother who reluctantly visits her grown son in Connecticut but desperately fears she will die while outside her native land.

Eva Hoffman, who emigrated from Poland to Canada with her parents and earned a scholarship to Rice University, discusses in an essay how language shapes her perceptions and enlarges her identity.

Becoming Americans leaves out American Indians, who were already here, and gives only moderate attention to Mexican-Americans, despite their growing role in this country. The book is not an attempt to represent evenly every immigrant group. Rather, Stavans showcases good writing that shows how individuals, famous or obscure, felt coming to America, working to fit in.

Stereotypes and humor go back like spinal cords and car seats.

Last week G-Lo opened his foray into late-night comedy with an impressive 3.2 million viewers. However, some didn’t find George Lopez all that funny. The use of comedy to play up or disarm stereotypes is a double edged sword that “Lopez Tonight” wields voraciously.

The ability to laugh at oneself is an admirable trait, especially if you’re bi-cultural and enduring the struggle of assimilating and/or acculturating into the mainstream. But is there a line between reinforcing the same stereotypes that seem to perpetuate negativity and using them simply for laughs?

For many, comedy is just what it is – entertainment. People have to realize that no matter what a comedian says, one has to undoubtedly always maintain respect for all races, cultures and viewpoints. This is a basic trait that many are taught by our elders…and it should never be compromised.

Honestly, comedy can be used for many different purposes but it shouldn’t be used as the main vehicle for changing stereotypes. We should never be too quick to take entertainers so seriously.  The ones that do most likely take themselves too seriously and my only advice to this uncomfortable group of individuals is a quote by Woody Allen: “Comedy just pokes at problems, rarely confronts them squarely. Drama is like a plate of meat and potatoes, comedy is rather the dessert, a bit like meringue.”

Great article you have to read it.

Written by: Jose Villa, Jul 16, 2009 11:24 AM

Sourced: Media Post Blogs

As the breakout research report written by Morgan Stanley’s teenage intern-turned-analyst Matthew Robson showed this month, marketers are very interested in understanding the youth market. This fascination with the teen market also carries over to the world of Hispanic advertising and rightfully so. According to the U.S. Census Bureau, Hispanic youth represent 20% of the total U.S. teen population. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26.

If you look more closely at the Hispanic youth market, it’s clear that it is different from the rest of the Hispanic population most of us have made a living marketing to during the last 30 years. For instance, 80% of Hispanic youth are U.S.-born (source: The Institute for Health Policy Studies, UCSF). For the most part, this group is bilingual, going in and out of languages because its members grew up speaking Spanish at home but were educated in English. Yet most cannot read or write Spanish.

They are already an economic force to be reckoned with, wielding a purchasing power of $25 billion (source: – or more than half of the total purchasing power of the overall U.S. Hispanic market. In fact, Hispanic youth are driving a major demographic shift in the overall youth population. According to the U.S. Census Bureau, in 10 years, 62% of all teens will be Hispanic.

So if you plan on marketing to the youth of America now and especially in the future, you better figure the Hispanic youth market.

In 2008, the Intelligence Group released an in-depth psychographic study of the Hispanic youth market, “2008 Latino Lifestyle Study.” It highlighted four key insights about Hispanic youth:

The 40% Perception.” When asked what percentage of the U.S. they believe is Hispanic, the average of all responses was 40% (the actual Census figure is 15%).

Latina Rising.” Young Latinas feel empowered and excited about the independence and choices they have (a big difference from previous generations).

Cautious Optimism.” Young Hispanics are largely optimistic and social. They more likely to say they are “happy” compared to non-Latinos (63% versus 53%).

Social Networking.” There is no statistical difference between Hispanic youth and the general youth population in relation to their heavy use of social media like Facebook.

A lot of marketers have taken to a new moniker for this rising demographic – “New General Latinos” or NGLs. NGLs are a different animal. They’re all about lifestyle activators – music, food, entertainment, literature and travel – more so than education, hard work and the “American Dream.” They are extroverted, outgoing, outspoken and, above all, wired. They are defined by culture, not exclusively by language – at least not the Spanish language. They have tremendous Latin pride, and social networking is a starting point for their large web of social interactions.

So how do you reach them? The top three media consumed by Hispanic youth are 1) the Internet, 2) TV and 3) radio. The first two shouldn’t surprise anyone. However, Hispanic youth have shown a stronger connection to radio than their non-Latino friends. According to the Radio Advertising Bureau, Hispanic teens listen to 23% more radio per week than the general teen market. Equally important, they don’t read newspapers, rarely pick up magazines and don’t watch Spanish-language TV.

So, where should advertisers start in trying to reach this elusive, rapidly growing segment? Anyone who has worked in the trenches will tell you that this is a moving target, and experimentation is a must. There are no silver bullets in reaching young Hispanics. The good news is that the media landscape and technology have evolved so rapidly in the last 10 years that we now have the tools necessary to engage this audience. I suggest the following:

1. Start with key entry points. Social and music are usually good starters.

2. Use multiple platforms (i.e., radio, digital, TV, street). Take advantage of the fact that more and more Hispanic and lifestyle media companies now offer multiple platforms in-house

3. Target, target, target. Online and increasingly offline channels offer all kinds of targeting capabilities (geographic, contextual, behavioral, demographic). Leverage them early and often.

4. Test emerging media. This group is often way ahead of our media planning tools, so always mix in emerging platforms.

The face of American is changing and, with it, so is advertising. Hispanic marketing professionals have a unique opportunity to be at the forefront of a massive shift in the advertising and media industry.

What’s this, Southwest Airlines is now concentrating their efforts toward the Latino market?

It’s true. Señor Destino, or “Mr. Destination” has arrived.

Encouraging both the Hispanic traveler and vacationers to use the carrier. Señor Destino is the friend whose going to be looking after your every need to make sure you have piece of mind on your next trip.

A very smart move for Southwest Airlines…

race and hollywood: latino image in film

race and hollywood: latino image in film

What’s this? Hollywood wants to portray Latinos in a different light? Why?

For the longest time it seems that Hollywood and the main media was mostly concerned with showcasing Latinos/Hispanics in only stereotypical roles. Our women were only good so long as they played seductive roles while men were casted as machista usually playing the part of a drunk, waiter or the Don Juan’s.

This month Turner Classic Films (TCM) will go behind the camera lense to take a closer look at the Latino representation in Hollywood and how it has been transformed over the decades. The bi-weekly program will be hosted by Obert Osborne and Chon Noriega. Osborne is the co-host of TCM’s, The Essentials and Noriega is a professor of cinema and media studies at UCLA and director of the UCLA Chicano Studies Research Center.

Check your local listings but TCM is set to air episodes every Tuesday and Thursday during this month.

Click on they hyperlink for more information…and stay tuned we might just have more to say about this issue.