Posts Tagged ‘interactive’

At the Mega Diner, the waitress is mega hot, and she’s serving up a mega-brand. Adidas recently launched its Mega Diner interactive website, where users place their orders with Flo the waitress, who then has the chef cook up your favorite…..well, pair of shoes. Different responses to her questions causes her to bring you a different meal, I mean pair of sneakers. Customers can then inspect the shoes, order them, and of course, share on Facebook. The web interface is great and provides a stable platform for engaging consumers with content that they want. As the trend of targeting consumers via brand-generated content continues to grow online, we are watching closely for what will come next.
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Nike’s “Write the Future” ad, created for the world cup, has by all standards become a global phenomenal success. In a move to further capitalize on its success, Wieden + Kennedy, the agency responsible for the campaign, has launched an interactive component via Facebook, and Twitter (#NikeFuture).

Through these social mediums fans are encouraged to “write the future,” of their favorite players. The best headlines are selected daily and are displayed in electric lighting on the facade of the Life Centre building in Johannesburg.

Another great example of a brand adapting its role and acting as a facilitator between the emotions and conversations taking place between people and their passion for the World Cup. It’s not just about engaging the audience in real-time rather in this case its almost the sense of empowering people to embrace and take control of their lives by writing their version of what the future holds.

Who knows what the real outcome will be but one this is for sure…this initiative is definitely helping Nike’s to write its own future.

At least this is what a new initative – thefuntheory.com – by VW is questioning.

Whether it is for oneself, the environment, or something completely unheard of…the people at VW simply want people to change their behavior for the better.

So, how are they going to do this?

By shifting the way you perceive or experience simple everyday task more. the VW folks hope you will change the way you go about living your daily life.

Check out the link above and see how fun and interactive walking stairs can be.

Kinda reminds me of the scene in Big staring Tom Hanks. It premiered in 1988. Wait, did I just date myself…oh well.